Welcome to the home of The Gene Keys, a grand synthesis of practical wisdom to help guide you to a deeper understanding of yourself and your true potential. Like a precious treasure map, this website invites you on a journey of self discovery to find the true higher purpose of your life.


To the edge of the wordless


You can buy all Richard Rudd’s books right here. His works are as inspiring as they are insightful, ranging from the pragmatic to the poetic. Companions on your journey, some offer guidance, some share Richard’s own profound and mystical experiences, and some illuminate a deeper spiritual truth accessible to us all.


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Our online programme allows you to adapt the wisdom of the Gene Keys to your own learning style. Our courses are inspiring, elegant and simple to follow, with practical guidance, webinars, audios, as well as texts and downloads for offline study.


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The truth lies beyond words. The many rivers of words you’ll discover here, within the Gene Keys teachings and books, all flow to the edge of the wordless. This is their sole purpose – to take you to the very banks of the eternal.


Together with The Gene Keys book, your Gene Keys Profile is a means of unlocking the enormous potential of your life.

Bringing together astrological calculations and the Chinese I Ching, your Profile is the original blueprint that tells you who you are, how you operate, and above all, why you are here.

For a full understanding of your Profile please explore the Golden Path Program — an easy-to-follow, guided journey of transformation that shows you how to apply this knowledge to your life.

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Receive our dynamic newsletter to stay tuned with Richard’s latest inspiration as well as new products, events and news. The pulse newsletter includes the current global theme of each Gene Key of the Day, and free resources to support your journey of contemplation. Just click in the automatic email you receive to confirm. Your privacy is important to us – you can unsubscribe at any time and we will NEVER share your details with any third party.

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new to the Gene Keys?

To begin your journey, we recommend you follow the 3 simple steps below:


1 – Obtain your Free Hologenetic Profile 

2 – Begin the Golden Path – Step 1 is Free

3 – Purchase the Gene Keys book

Dear friends, we at Gene Keys are absolutely here for you during this time of uncertainty and change. Please know that you are warmly welcomed in our global community. Here are some of the ways you can find support, wisdom and solace right away…