Terms and Conditions

Disclaimer

Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author(s), and not necessarily that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content. You are fully responsible for your own choices and actions.

Thank you for respecting the dedicated work that went into these teachings, and refrain from publicly posting or sharing the course materials.

Gene Keys Approach

Privacy Policy

Terms & Conditions

Guides Agreement

Index

Terms and Conditions

for use of Gene Keys website

1. Introduction

Welcome to genekeys.com

This page tells you the terms on which you may use our website genekeys.com, whether as registered user or guest. Please read carefully before use.

By using the site, you accept the terms and agree to them. If you don’t accept them, please don’t use the site.

In these Terms and Conditions “us”, “we” or “our” means Gene Keys Ltd; and “you” or “your” means the purchaser of one of our products/services and/or the user of the genekeys.com website.

2. Who we are

genekeys.com is operated by Gene Keys Ltd, a UK Limited company registered in England under company number 10496695.

Some important details about us:

Our registered office is at: 13 Freeland Park, Wareham Road, Poole, BH16 6FA

Our VAT number is: GB367607371

3. Use of this website

You have permission for temporary use of the site, and we can withdraw or change our service at any time.

You must treat all identification codes, passwords and other security information as confidential. If we think you have failed to keep confidentiality, we may disable your account along with any security information (including your passwords and codes).

You agree to follow our Acceptable Use Policy.

If you allow anyone else to use our site with your login, they are also subject to the terms and conditions here. Only use the website as allowed by law and these terms. If you don’t, we may suspend your usage, or stop it completely.

We may revise and update the website from time to time, at our sole discretion. All changes are effective immediately when we post them.  Material on the website may be out-of-date. No material on the website is intended to contain advice, and you shouldn’t rely on it as such. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

We follow our Privacy Policy & GDPR Policy in handling information about you.

By using the site, you agree to us handling this information and confirm that data you provide is accurate.

If you order goods or services from us through the site, your order will take place under our terms and conditions of supply upon purchase and you must supply an email address to make a purchase, create an account and/or receive notifications, products, updated and communication.

We take the protection of your personal data seriously. If you believe we have not handled your personal data correctly, or you are unhappy with how we have used it, you have the right to complain directly to us. You can find our complaints form at: https://genekeys.com/privacy-policy/data-protection-complaints-policy/

4. Intellectual property rights

Ownership of Content We are the owner or the licensee of all intellectual property rights in our platform and the material published on it. These works are protected by copyright laws around the world. All such rights are reserved. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

Limited Permitted Use: You may print off one copy, and may download extracts, of any page(s) from our site for your personal, non-commercial reference. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences, or any graphics separately from any accompanying text.

Prohibited Commercial Use: You must not use any part of the content on our platform for commercial purposes without obtaining a formal license to do so.

Breach of Terms: If you print off, copy, or download any part of our site in breach of these Terms of Use, your right to use our platform will cease immediately. At our option, you must return or destroy any copies of the materials you have made.

Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:

Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.

Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.

Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.

Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made.

Regarding Integral Human Design (“IHD”) copyright

Integral Human Design (IHD) is a major long-term project of Richard Rudd, Werner Pitzal and others.

The IHD brand and associated materials are copyrighted and unavailable for professional use, except for people who completed a full IHD training with Laura Pitzal-Bluma and Werner Pitzal. IHD terms and keynotes relate to the Bodygraph and include any images and words used to the describe the IHD centers, circuits (streams of consciousness), and channels (specializations) in the spectrum of shadow – gift (potential) – siddhi (essence). The IHD keynotes are only available for your personal contemplations and inspirations. They cannot be used for products, publications, courses, online courses, mentorship programs (or the like) that are based on these IHD keynotes or contain them. 

Some IHD materials are displayed as resources on genekeys.com and on integralhumandesign.net but are still held within the copyright and cannot be remixed or repurposed in any outside context without explicit written permission from Richard Rudd or Werner Pitzal.

5. Our legal responsibility to you

We do not guarantee the accuracy of material on our site. As far as legally possible, we exclude legal responsibility for any loss to you arising from use of our site, including but not limited to, loss of income, profit, business, data, contracts, goodwill or savings.

We also exclude, as far as legally possible, all terms and warranties or promises implied by law or by statutes.

We don’t exclude legal responsibility for death or personal injury owing to our negligence, or legal responsibility for fraud or fraudulent misrepresentation, or for anything else where exclusion is not allowed by the law.

6. Uploading to our website

If you contact other users of our site or upload material to it, you must follow our Acceptable Use Policy, which sets out standards for usage. You agree to reimburse us for any costs or expenses we incur as a result of any breach of this term.

Material that you upload will be regarded as non-confidential and not owned. This means that we can copy it, distribute it, and show it to other people for any purpose. You agree that if anyone else claims to own the material, or says that it breaches their rights, we can give them your identity.

We won’t be legally responsible to anybody for the accuracy of material that you upload to the site, and we can remove it at any time if we think it doesn’t follow our Acceptable Use Policy.

7. Prohibited Use and Cybersecurity

Unauthorized Access and Misuse: You must not misuse our platform by knowingly introducing viruses, Trojans, worms, or other material that is malicious or technologically harmful. You must not attempt to gain unauthorized access to our site, the server on which our site is stored, or any server, computer, or database connected to our platform.

Legal Compliance and Enforcement: A breach of this provision may constitute a criminal offense under the Computer Misuse Act 1990 (or an equivalent applicable legislation). We will report any such breach to the relevant law enforcement authorities and will cooperate with those authorities by disclosing your identity and any relevant data to them. In the event of such a breach, your right to use our platform will cease immediately.

Limitation of Liability: While we implement security measures, we do not guarantee that our platform will be secure or free from bugs or viruses. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses, or other technologically harmful material that may infect your computer equipment, computer programs, data, or other proprietary material due to your use of our site or to your downloading of any content posted on it, or on any website linked to it.You mustn’t try to get access to our site or server or any connected database or make any ‘attack’ on the site. We won’t be legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.

8. Links to our website

You may make a legal link to our website’s homepage from your website if the content on your site meets the standards of our Acceptable Use Policy. We can end this permission at any time.

You must not suggest any endorsement by us or association with us unless previously agreed upon in writing.

9. Third-party links and content

Our platform may contain links to external websites and resources provided by third parties. These links are provided for informational purposes only and do not constitute an endorsement or approval by us. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. Accessing third-party websites is done entirely at your own risk and subject to the terms and conditions of use for such sites.

In instances you engage with third-party links that choose to leave the Gene Keys® website, please be advised that by continuing, you acknowledge that you are choosing to engage with an independent third party and that any personal information you share will be handled in accordance with their own privacy practices. Gene Keys does not control or take responsibility for third-party platforms, content, services, or data processing.

10. Amendments to these terms

We may revise and update these Terms and Conditions from time to time, at our sole discretion. All changes are effective immediately when we post them. Your continued use of the platform following the posting of revised terms means that you accept and agree to the changes. Please check this page periodically so you are aware of any changes, as they are legally binding on you.

11.Trade mark

Gene Keys® is a registered trademark of Gene Keys Publishing Ltd., used under licence.

12. Applicable law and jurisdiction

These Terms and Conditions shall be governed by, and construed in accordance with, the laws of England and Wales. Any dispute, controversy, proceedings or claim between us relating to this disclaimer shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.

For  any dispute that may arise out of or relate to these Terms and Conditions or any breach of it, the parties will use their best efforts to negotiate in good faith and settle.

If any such dispute cannot be settled amicably through ordinary negotiations, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.

Within 14 days of the appointment of the mediator, the disputing parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.

All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of either party in any further proceedings.

If both parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorised representatives of both parties, shall be final and binding on them.

13. Forum use

We expect all those who participate in our website forums to respect each other’s postings as confidential. We are not, however, able to guarantee that anything posted in our forums will be kept confidential by other users.

We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users.  Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values. We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users.  Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values.

14. Guided meditations disclaimer

You acknowledge and agree that when you participate in any of our guided meditations, either live or pre-recorded, that we are not rendering professional advice of any kind to you personally, including without limitation, medical, psychological, emotional, relationship or personal growth advice, counselling, therapy, treatment or coaching but are merely providing general education and information to you about wellness topics. You acknowledge and agree that when participating in any of our guided mediations, there is the possibility of physical injury and/or emotional distress, and you assume the risk and responsibility for any such results, and you agree that you are fully responsible for your own state of health, physical condition and wellbeing.

Please ensure that (1) you have no health or fitness problems (including, but not limited to, cardiac irregularities; spells of dizziness; high or low blood pressure; asthma or other breathing difficulty; diabetes; epilepsy or other condition); (2) you are not taking any medication which may affect your ability to safely participate in the meditation and you do not do the meditation under the influence of drugs and/or alcohol; and (3) please ensure that you are not pregnant as not all meditation practices will be suitable for pregnant women.

Nothing in this disclaimer seeks to limit or exclude our liability for death or personal injury caused by our negligence (including that of our employees, agents or sub-contractors), or for fraud or fraudulent misrepresentation.

15. Shop

Prices listed in our website shop are in USD and include all taxes where applicable.

16. Refund policy

If you are dissatisfied with your purchase of one of our online digital courses or the purchase of a place with one of our virtual retreats, you can cancel your purchase and request a refund within the following windows.

• For current online digital courses: 30 days from the date of your purchase
• For online retreats: 30 days from the start of the retreat
• For pre-sale products: 30 days from the day you receive access to the content

We may offer you the option of either a refund or a coupon to redeem in our web shop at a later date.

No refunds available for in-person events. For more information on our policy for in-person events please visit: https://genekeys.com/docs/refund-cancellation-policy-for-in-person-events/

No refunds available for app subscriptions purchased via the Apple App Store or Google Play Store. See below for full app subscription terms & conditions.

17. Change of hosts on virtual retreats

On all our virtual retreats, we reserve the right to substitute any of our advertised hosts with others to hold and run the retreat at any point before or during the retreat.

18. Single account use

All participants are asked to purchase their own copy of our online courses and virtual retreats, and create their own separate unique logins. Only single use accounts will be eligible for future event pre-requisites, or other programme discounts and opportunities.

If you would like to purchase an online course for a friend or family member, you can use this product and send them a voucher code.

At the heart of the Gene Keys is the vision of syntropy, generosity, and service. Our Scholarship Programme offers scholarships to those in financial need.

19. Indemnification

Upon completion of a course, you may refer to the content for the purposes of discussion and reflection. If you wish to guide others through the content you must first have purchased and completed our Guides Programme here. Any public reference you make to the content must not be attributed to us and you must inform the recipient(s) that your views are your own and are not consented to or agreed to by us. In the event that a claim is made against us by a third-party as a result of a public reference or disclosure of the content, you hereby indemnify us and hold us harmless in relation to any and all losses incurred including the reimbursement of legal fees.

20. Disclaimer

This disclaimer applies to all our materials, in whatever format they appear:

Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author, and not necessarily that of the publisher. All the presenters / hosts on any of our live events speak in their own name, and not that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content.
You are fully responsible for your own choices and actions.

21. Contact us

If there are questions about the Terms and Conditions, please contact us by emailing [email protected]

22. Artificial intelligence (AI) and Large Language Models (LLM)

In this time of Great Change, we recognize the transformative power of coherent, human-centric and trustworthy use of artificial intelligence (AI) and its profound impact on the world including our community, our creative collaborators and our dedicated team members.  

The Gene Keys Companies (Gene Keys Group Ltd, Gene Keys Publishing Ltd and Gene Keys Ltd) aim to align all aspects of their respective business, and their response to these changes in the spirit of the Gene Keys Approach and Noble Code, and in compliance with the existing and future legal regulatory requirements such as the new EU AI Act with its worldwide effect. 

Team 64, the team behind the Gene Keys organisation, strives to model and uphold these values in our use of AI tools. 

• Transparency – Gene Keys books, courses and products do not use AI-generated text. When we develop and/or use any AI systems, we will ensure that such are developed and used in a way that allows appropriate labelling, traceability and explainability, while making all users aware if and when they are interacting with an AI system.  

• Honour – We respect authorship and honour the source. Gene Keys Publishing Ltd. does not permit content from our books, courses, or website material to be used by AI or machine-learning systems without expressed consent, for any purposes, including training. 

• Privacy, consent and data governance – Community contributions and customer participation in genekeys.com offerings are not being monitored or used in any AI or machine-learning systems. Any potential future projects that include AI learning will ask for explicit consent first.  

• Legal and regulatory requirements – We will continue to keep abreast with the changing legal and regulatory landscape, as this may apply to The Gene Keys Companies, especially requirements related to data governance, human agency and oversight, technical robustness, safety, diversity, non-discrimination, fairness and accountability. We will duly inform all deployers of the capabilities and limitations of any AI systems and affected persons about their rights.  

• Integrity – We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation and ensure protection against any potential harmful effects of AI. 

• Synthesis with playfulness – When AI tools may be used in our future projects, we invoke the gift of delight with the magic of synchronicity and synthesis as an inspirational aid to human art-making instead of replacing it.  

PROHIBITION OF ARTIFICIAL INTELLIGENCE USE BY THIRD PARTIES: Any use of The Gene Keys Companies materials and publications such as books, texts, products, courses, transcripts of events, audios, videos, images, websites, or other resources in whatever form to develop, train, re-train, test and validate the artificial intelligence systems and any related technologies is expressly prohibited. The Gene Keys Companies reserve all its rights to enforce any such prohibited and unauthorized use.  

Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property, for developing, training, or operating AI or machine learning systems without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:

Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.

Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.

Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.

Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.

Click here to learn more about Gene Keys Approach to AI

Thank you.

 

App Store Subscription Terms & Conditions

Subscriptions purchased through the Apple App Store or Google Play Store are billed and managed by the relevant app store provider. Subscription management, renewals, cancellations, and refund requests are subject to the policies and procedures of Apple or Google, as applicable. Refunds are not issued directly by us for subscriptions purchased through either platform; any refund requests must be submitted to the relevant app store and are subject to its review and approval processes.

Refund Policy – Apple App Store

Our app offers automatically renewing subscriptions that are purchased through the Apple App Store.

By purchasing a subscription, you agree that:

1. Payment will be charged to your Apple Account upon confirmation of purchase.

2. Your subscription will automatically renew at the end of each billing period unless auto-renew is turned off at least 24 hours before the end of the current subscription period.

3. Your Apple Account will be charged for renewal within 24 hours prior to the end of the current subscription period.

4. You can manage or cancel your subscription at any time through your Apple Account Settings on your Apple device.

5. Deleting the app does not automatically cancel your subscription.

Free Trials (if applicable)

If a free trial is offered, any unused portion of the trial period will be forfeited when you purchase a subscription, where applicable. Unless cancelled before the trial ends, your subscription will automatically convert to a paid subscription and Apple will charge your Apple Account using your selected payment method.

Price Changes

Subscription prices may change from time to time. Any price changes will be communicated and applied by Apple in accordance with the App Store terms and applicable law. You will be notified of any price changes via our email newsletter and in-app notification. 

Refunds

All subscription payments are processed by Apple. Refund requests must be submitted directly to Apple and are subject to Apple’s refund policies and applicable consumer protection laws. We are unable to issue refunds for subscriptions purchased through the Apple App Store. For more information, please review Apple’s refund policy.

Statutory Rights

Nothing in these Terms limits or excludes your statutory rights under applicable UK consumer protection legislation, including the Consumer Rights Act 2015.

Termination We reserve the right to suspend or terminate access to the app where these Terms are breached or where required by law. Termination of access does not automatically cancel your App Store subscription. You must cancel your subscription through your Apple Account Settings to prevent future renewal charges.

Changes to the Service We may update, modify, or discontinue features of the app from time to time. Where a material change affects your subscription, we will comply with applicable legal requirements and Apple’s policies.

 

Refund Policy – Google Play Store

Our app offers automatically renewing subscriptions that are purchased through Google Play.

By purchasing a subscription, you agree that:

1. Payment will be charged to your Google Play account upon confirmation of purchase.

2. Your subscription will automatically renew at the end of each billing period unless auto-renew is turned off before the renewal date.

3. Your Google Play payment method will be charged automatically at renewal unless you cancel before renewal.

4. You can manage or cancel your subscription at any time through your Google Play account settings on your Android device.

5. Deleting the app does not automatically cancel your subscription.

Free Trials (if applicable)

If a free trial is offered, any unused portion of the trial period will be forfeited when you purchase a subscription, where applicable. Unless cancelled before the trial ends, your

subscription will automatically renew at the end of each billing period unless you cancel your subscription before the end of the current billing period.

Price Changes

Subscription prices may change from time to time. Any price changes will be communicated and applied by Google Play in accordance with its terms and applicable law. Where required, Google Play will notify you of subscription price changes and obtain any required consent before the new price takes effect.

Refunds

All subscription payments are processed by Google Play. Refund requests must be submitted directly to Google and are subject to Google Play’s refund policies and applicable consumer protection laws. We are unable to issue refunds for subscriptions purchased through Google Play. For more information, please review Google’s refund policy.

Statutory Rights

Nothing in these Terms limits or excludes your statutory rights under applicable UK consumer protection legislation, including the Consumer Rights Act 2015.

Termination

We reserve the right to suspend or terminate access to the app where these Terms are breached or where required by law. Termination of access does not automatically cancel your Google Play subscription. You must cancel your subscription through your Google Play account settings to prevent future renewal charges.

Changes to the Service

We may update, modify, or discontinue features of the app from time to time. Where a material change affects your subscription, we will comply with applicable legal requirements and Google Play requirements and applicable law.

See Privacy Policy

Email Disclaimer

Affiliates Policy

Guides Agreement

Index

Terms and Conditions

for use of Gene Keys website

1. Introduction

Welcome to genekeys.com

This page tells you the terms on which you may use our website genekeys.com, whether as registered user or guest. Please read carefully before use.

By using the site, you accept the terms and agree to them. If you don’t accept them, please don’t use the site.

In these Terms and Conditions “us”, “we” or “our” means Gene Keys Ltd; and “you” or “your” means the purchaser of one of our products/services and/or the user of the genekeys.com website.

2. Who we are

genekeys.com is operated by Gene Keys Ltd, a UK Limited company registered in England under company number 10496695.

Some important details about us:

Our registered office is at: 13 Freeland Park, Wareham Road, Poole, BH16 6FA

Our VAT number is: GB367607371

3. Use of this website

You have permission for temporary use of the site, and we can withdraw or change our service at any time.

You must treat all identification codes, passwords and other security information as confidential. If we think you have failed to keep confidentiality, we may disable your account along with any security information (including your passwords and codes).

You agree to follow our Acceptable Use Policy.

If you allow anyone else to use our site with your login, they are also subject to the terms and conditions here. Only use the website as allowed by law and these terms. If you don’t, we may suspend your usage, or stop it completely.

We may revise and update the website from time to time, at our sole discretion. All changes are effective immediately when we post them.  Material on the website may be out-of-date. No material on the website is intended to contain advice, and you shouldn’t rely on it as such. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

We follow our Privacy Policy & GDPR Policy in handling information about you.

By using the site, you agree to us handling this information and confirm that data you provide is accurate.

If you order goods or services from us through the site, your order will take place under our terms and conditions of supply upon purchase and you must supply an email address to make a purchase, create an account and/or receive notifications, products, updated and communication.

We take the protection of your personal data seriously. If you believe we have not handled your personal data correctly, or you are unhappy with how we have used it, you have the right to complain directly to us. You can find our complaints form at: https://genekeys.com/privacy-policy/data-protection-complaints-policy/

4. Intellectual property rights

Ownership of Content We are the owner or the licensee of all intellectual property rights in our platform and the material published on it. These works are protected by copyright laws around the world. All such rights are reserved. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

Limited Permitted Use: You may print off one copy, and may download extracts, of any page(s) from our site for your personal, non-commercial reference. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences, or any graphics separately from any accompanying text.

Prohibited Commercial Use: You must not use any part of the content on our platform for commercial purposes without obtaining a formal license to do so.

Breach of Terms: If you print off, copy, or download any part of our site in breach of these Terms of Use, your right to use our platform will cease immediately. At our option, you must return or destroy any copies of the materials you have made.

Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:

Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.

Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.

Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.

Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made.

Regarding Integral Human Design (“IHD”) copyright

Integral Human Design (IHD) is a major long-term project of Richard Rudd, Werner Pitzal and others.

The IHD brand and associated materials are copyrighted and unavailable for professional use, except for people who completed a full IHD training with Laura Pitzal-Bluma and Werner Pitzal. IHD terms and keynotes relate to the Bodygraph and include any images and words used to the describe the IHD centers, circuits (streams of consciousness), and channels (specializations) in the spectrum of shadow – gift (potential) – siddhi (essence). The IHD keynotes are only available for your personal contemplations and inspirations. They cannot be used for products, publications, courses, online courses, mentorship programs (or the like) that are based on these IHD keynotes or contain them. 

Some IHD materials are displayed as resources on genekeys.com and on integralhumandesign.net but are still held within the copyright and cannot be remixed or repurposed in any outside context without explicit written permission from Richard Rudd or Werner Pitzal.

5. Our legal responsibility to you

We do not guarantee the accuracy of material on our site. As far as legally possible, we exclude legal responsibility for any loss to you arising from use of our site, including but not limited to, loss of income, profit, business, data, contracts, goodwill or savings.

We also exclude, as far as legally possible, all terms and warranties or promises implied by law or by statutes.

We don’t exclude legal responsibility for death or personal injury owing to our negligence, or legal responsibility for fraud or fraudulent misrepresentation, or for anything else where exclusion is not allowed by the law.

6. Uploading to our website

If you contact other users of our site or upload material to it, you must follow our Acceptable Use Policy, which sets out standards for usage. You agree to reimburse us for any costs or expenses we incur as a result of any breach of this term.

Material that you upload will be regarded as non-confidential and not owned. This means that we can copy it, distribute it, and show it to other people for any purpose. You agree that if anyone else claims to own the material, or says that it breaches their rights, we can give them your identity.

We won’t be legally responsible to anybody for the accuracy of material that you upload to the site, and we can remove it at any time if we think it doesn’t follow our Acceptable Use Policy.

7. Prohibited Use and Cybersecurity

Unauthorized Access and Misuse: You must not misuse our platform by knowingly introducing viruses, Trojans, worms, or other material that is malicious or technologically harmful. You must not attempt to gain unauthorized access to our site, the server on which our site is stored, or any server, computer, or database connected to our platform.

Legal Compliance and Enforcement: A breach of this provision may constitute a criminal offense under the Computer Misuse Act 1990 (or an equivalent applicable legislation). We will report any such breach to the relevant law enforcement authorities and will cooperate with those authorities by disclosing your identity and any relevant data to them. In the event of such a breach, your right to use our platform will cease immediately.

Limitation of Liability: While we implement security measures, we do not guarantee that our platform will be secure or free from bugs or viruses. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses, or other technologically harmful material that may infect your computer equipment, computer programs, data, or other proprietary material due to your use of our site or to your downloading of any content posted on it, or on any website linked to it.You mustn’t try to get access to our site or server or any connected database or make any ‘attack’ on the site. We won’t be legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.

8. Links to our website

You may make a legal link to our website’s homepage from your website if the content on your site meets the standards of our Acceptable Use Policy. We can end this permission at any time.

You must not suggest any endorsement by us or association with us unless previously agreed upon in writing.

9. Third-party links and content

Our platform may contain links to external websites and resources provided by third parties. These links are provided for informational purposes only and do not constitute an endorsement or approval by us. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. Accessing third-party websites is done entirely at your own risk and subject to the terms and conditions of use for such sites.

In instances you engage with third-party links that choose to leave the Gene Keys® website, please be advised that by continuing, you acknowledge that you are choosing to engage with an independent third party and that any personal information you share will be handled in accordance with their own privacy practices. Gene Keys does not control or take responsibility for third-party platforms, content, services, or data processing.

10. Amendments to these terms

We may revise and update these Terms and Conditions from time to time, at our sole discretion. All changes are effective immediately when we post them. Your continued use of the platform following the posting of revised terms means that you accept and agree to the changes. Please check this page periodically so you are aware of any changes, as they are legally binding on you.

11.Trade mark

Gene Keys® is a registered trademark of Gene Keys Publishing Ltd., used under licence.

12. Applicable law and jurisdiction

These Terms and Conditions shall be governed by, and construed in accordance with, the laws of England and Wales. Any dispute, controversy, proceedings or claim between us relating to this disclaimer shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.

For  any dispute that may arise out of or relate to these Terms and Conditions or any breach of it, the parties will use their best efforts to negotiate in good faith and settle.

If any such dispute cannot be settled amicably through ordinary negotiations, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.

Within 14 days of the appointment of the mediator, the disputing parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.

All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of either party in any further proceedings.

If both parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorised representatives of both parties, shall be final and binding on them.

13. Forum use

We expect all those who participate in our website forums to respect each other’s postings as confidential. We are not, however, able to guarantee that anything posted in our forums will be kept confidential by other users.

We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users.  Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values. We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users.  Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values.

14. Guided meditations disclaimer

You acknowledge and agree that when you participate in any of our guided meditations, either live or pre-recorded, that we are not rendering professional advice of any kind to you personally, including without limitation, medical, psychological, emotional, relationship or personal growth advice, counselling, therapy, treatment or coaching but are merely providing general education and information to you about wellness topics. You acknowledge and agree that when participating in any of our guided mediations, there is the possibility of physical injury and/or emotional distress, and you assume the risk and responsibility for any such results, and you agree that you are fully responsible for your own state of health, physical condition and wellbeing.

Please ensure that (1) you have no health or fitness problems (including, but not limited to, cardiac irregularities; spells of dizziness; high or low blood pressure; asthma or other breathing difficulty; diabetes; epilepsy or other condition); (2) you are not taking any medication which may affect your ability to safely participate in the meditation and you do not do the meditation under the influence of drugs and/or alcohol; and (3) please ensure that you are not pregnant as not all meditation practices will be suitable for pregnant women.

Nothing in this disclaimer seeks to limit or exclude our liability for death or personal injury caused by our negligence (including that of our employees, agents or sub-contractors), or for fraud or fraudulent misrepresentation.

15. Shop

Prices listed in our website shop are in USD and include all taxes where applicable.

16. Refund policy

If you are dissatisfied with your purchase of one of our online digital courses or the purchase of a place with one of our virtual retreats, you can cancel your purchase and request a refund within the following windows.

• For current online digital courses: 30 days from the date of your purchase
• For online retreats: 30 days from the start of the retreat
• For pre-sale products: 30 days from the day you receive access to the content

We may offer you the option of either a refund or a coupon to redeem in our web shop at a later date.

No refunds available for in-person events. For more information on our policy for in-person events please visit: https://genekeys.com/docs/refund-cancellation-policy-for-in-person-events/

No refunds available for app subscriptions purchased via the Apple App Store or Google Play Store. See below for full app subscription terms & conditions.

17. Change of hosts on virtual retreats

On all our virtual retreats, we reserve the right to substitute any of our advertised hosts with others to hold and run the retreat at any point before or during the retreat.

18. Single account use

All participants are asked to purchase their own copy of our online courses and virtual retreats, and create their own separate unique logins. Only single use accounts will be eligible for future event pre-requisites, or other programme discounts and opportunities.

If you would like to purchase an online course for a friend or family member, you can use this product and send them a voucher code.

At the heart of the Gene Keys is the vision of syntropy, generosity, and service. Our Scholarship Programme offers scholarships to those in financial need.

19. Indemnification

Upon completion of a course, you may refer to the content for the purposes of discussion and reflection. If you wish to guide others through the content you must first have purchased and completed our Guides Programme here. Any public reference you make to the content must not be attributed to us and you must inform the recipient(s) that your views are your own and are not consented to or agreed to by us. In the event that a claim is made against us by a third-party as a result of a public reference or disclosure of the content, you hereby indemnify us and hold us harmless in relation to any and all losses incurred including the reimbursement of legal fees.

20. Disclaimer

This disclaimer applies to all our materials, in whatever format they appear:

Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author, and not necessarily that of the publisher. All the presenters / hosts on any of our live events speak in their own name, and not that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content.
You are fully responsible for your own choices and actions.

21. Contact us

If there are questions about the Terms and Conditions, please contact us by emailing [email protected]

22. Artificial intelligence (AI) and Large Language Models (LLM)

In this time of Great Change, we recognize the transformative power of coherent, human-centric and trustworthy use of artificial intelligence (AI) and its profound impact on the world including our community, our creative collaborators and our dedicated team members.  

The Gene Keys Companies (Gene Keys Group Ltd, Gene Keys Publishing Ltd and Gene Keys Ltd) aim to align all aspects of their respective business, and their response to these changes in the spirit of the Gene Keys Approach and Noble Code, and in compliance with the existing and future legal regulatory requirements such as the new EU AI Act with its worldwide effect. 

Team 64, the team behind the Gene Keys organisation, strives to model and uphold these values in our use of AI tools. 

• Transparency – Gene Keys books, courses and products do not use AI-generated text. When we develop and/or use any AI systems, we will ensure that such are developed and used in a way that allows appropriate labelling, traceability and explainability, while making all users aware if and when they are interacting with an AI system.  

• Honour – We respect authorship and honour the source. Gene Keys Publishing Ltd. does not permit content from our books, courses, or website material to be used by AI or machine-learning systems without expressed consent, for any purposes, including training. 

• Privacy, consent and data governance – Community contributions and customer participation in genekeys.com offerings are not being monitored or used in any AI or machine-learning systems. Any potential future projects that include AI learning will ask for explicit consent first.  

• Legal and regulatory requirements – We will continue to keep abreast with the changing legal and regulatory landscape, as this may apply to The Gene Keys Companies, especially requirements related to data governance, human agency and oversight, technical robustness, safety, diversity, non-discrimination, fairness and accountability. We will duly inform all deployers of the capabilities and limitations of any AI systems and affected persons about their rights.  

• Integrity – We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation and ensure protection against any potential harmful effects of AI. 

• Synthesis with playfulness – When AI tools may be used in our future projects, we invoke the gift of delight with the magic of synchronicity and synthesis as an inspirational aid to human art-making instead of replacing it.  

PROHIBITION OF ARTIFICIAL INTELLIGENCE USE BY THIRD PARTIES: Any use of The Gene Keys Companies materials and publications such as books, texts, products, courses, transcripts of events, audios, videos, images, websites, or other resources in whatever form to develop, train, re-train, test and validate the artificial intelligence systems and any related technologies is expressly prohibited. The Gene Keys Companies reserve all its rights to enforce any such prohibited and unauthorized use.  

Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property, for developing, training, or operating AI or machine learning systems without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:

Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.

Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.

Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.

Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.

Click here to learn more about Gene Keys Approach to AI

Thank you.

 

App Store Subscription Terms & Conditions

Subscriptions purchased through the Apple App Store or Google Play Store are billed and managed by the relevant app store provider. Subscription management, renewals, cancellations, and refund requests are subject to the policies and procedures of Apple or Google, as applicable. Refunds are not issued directly by us for subscriptions purchased through either platform; any refund requests must be submitted to the relevant app store and are subject to its review and approval processes.

Refund Policy – Apple App Store

Our app offers automatically renewing subscriptions that are purchased through the Apple App Store.

By purchasing a subscription, you agree that:

1. Payment will be charged to your Apple Account upon confirmation of purchase.

2. Your subscription will automatically renew at the end of each billing period unless auto-renew is turned off at least 24 hours before the end of the current subscription period.

3. Your Apple Account will be charged for renewal within 24 hours prior to the end of the current subscription period.

4. You can manage or cancel your subscription at any time through your Apple Account Settings on your Apple device.

5. Deleting the app does not automatically cancel your subscription.

Free Trials (if applicable)

If a free trial is offered, any unused portion of the trial period will be forfeited when you purchase a subscription, where applicable. Unless cancelled before the trial ends, your subscription will automatically convert to a paid subscription and Apple will charge your Apple Account using your selected payment method.

Price Changes

Subscription prices may change from time to time. Any price changes will be communicated and applied by Apple in accordance with the App Store terms and applicable law. You will be notified of any price changes via our email newsletter and in-app notification. 

Refunds

All subscription payments are processed by Apple. Refund requests must be submitted directly to Apple and are subject to Apple’s refund policies and applicable consumer protection laws. We are unable to issue refunds for subscriptions purchased through the Apple App Store. For more information, please review Apple’s refund policy.

Statutory Rights

Nothing in these Terms limits or excludes your statutory rights under applicable UK consumer protection legislation, including the Consumer Rights Act 2015.

Termination We reserve the right to suspend or terminate access to the app where these Terms are breached or where required by law. Termination of access does not automatically cancel your App Store subscription. You must cancel your subscription through your Apple Account Settings to prevent future renewal charges.

Changes to the Service We may update, modify, or discontinue features of the app from time to time. Where a material change affects your subscription, we will comply with applicable legal requirements and Apple’s policies.

 

Refund Policy – Google Play Store

Our app offers automatically renewing subscriptions that are purchased through Google Play.

By purchasing a subscription, you agree that:

1. Payment will be charged to your Google Play account upon confirmation of purchase.

2. Your subscription will automatically renew at the end of each billing period unless auto-renew is turned off before the renewal date.

3. Your Google Play payment method will be charged automatically at renewal unless you cancel before renewal.

4. You can manage or cancel your subscription at any time through your Google Play account settings on your Android device.

5. Deleting the app does not automatically cancel your subscription.

Free Trials (if applicable)

If a free trial is offered, any unused portion of the trial period will be forfeited when you purchase a subscription, where applicable. Unless cancelled before the trial ends, your

subscription will automatically renew at the end of each billing period unless you cancel your subscription before the end of the current billing period.

Price Changes

Subscription prices may change from time to time. Any price changes will be communicated and applied by Google Play in accordance with its terms and applicable law. Where required, Google Play will notify you of subscription price changes and obtain any required consent before the new price takes effect.

Refunds

All subscription payments are processed by Google Play. Refund requests must be submitted directly to Google and are subject to Google Play’s refund policies and applicable consumer protection laws. We are unable to issue refunds for subscriptions purchased through Google Play. For more information, please review Google’s refund policy.

Statutory Rights

Nothing in these Terms limits or excludes your statutory rights under applicable UK consumer protection legislation, including the Consumer Rights Act 2015.

Termination

We reserve the right to suspend or terminate access to the app where these Terms are breached or where required by law. Termination of access does not automatically cancel your Google Play subscription. You must cancel your subscription through your Google Play account settings to prevent future renewal charges.

Changes to the Service

We may update, modify, or discontinue features of the app from time to time. Where a material change affects your subscription, we will comply with applicable legal requirements and Google Play requirements and applicable law.

See Privacy Policy ×

Privacy Policy

Index

GDPR Website Policy

1. Introduction

Gene Keys Ltd (“we”, “us”, “our”) is committed to protecting personal data and respecting the privacy rights of individuals who visit our website, use our services, or otherwise interact with us. This Policy explains how we comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, and, where applicable, the EU General Data Protection Regulation (EU GDPR) (together referred to in this Policy as “Privacy Laws“).

All references to “GDPR” in this Policy refer to the UK GDPR, and where applicable, the EU GDPR. We maintain appropriate technical and organisational measures to protect personal data, including information security controls aligned with recognised industry standards. Gene Keys maintains appropriate policies, procedures and records to designed to support compliance with applicable Privacy Laws. This Policy explains our approach to the collection, use, storage, security, retention, transfer and protection of personal data, as well as the rights available to individuals under applicable data protection laws.

2. Applicability
This Policy applies to all individuals whose personal data is collected, used or otherwise processed by Gene Keys in connection with our website, products, services and related activities.

3. Data Protection Principles
We process personal data in accordance with the following principles:
1. Lawfulness, Fairness and Transparency: We process personal data lawfully, fairly and in a transparent manner.
2. Purpose Limitation: We collect personal data only for specified, explicit and legitimate purposes.
3. Data Minimisation: We limit the personal data we collect to what is relevant and necessary for those purposes.
4. Accuracy: We take reasonable steps to ensure personal data is accurate and kept up to date.
5. Storage Limitation:  We retain personal data only for as long as necessary for the purposes for which it was collected and to comply with applicable legal and regulatory requirements.
6. Integrity and Confidentiality: We implement appropriate security measures to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.
7. Accountability: We are responsible for, and able to demonstrate, compliance with applicable data protection laws and these principles.
8. Data Subject Rights: We respect and facilitate the exercise of individuals’ rights under applicable data protection laws, including rights relating to access, correction, deletion, restriction, objection and complaints.
9. Responsible Use of Technology: We seek to ensure that any use of automated technologies is consistent with applicable data protection laws, transparency requirements and our commitment to the responsible handling of personal data.

4. Data Collection and Puposes

We collect only the personal data that is reasonably necessary to provide our products and services, process transactions, administer user accounts, respond to enquiries, and support the operation and security of our website and services.  The categories of personal data we may collect for the purposes described in this Policy include:

1. Identification and Contact Information: Such as your name, email address, billing address, shipping address (where applicable), and any information you choose to provide when creating an account, making an enquiry, requesting support, subscribing, or   purchasing products and services.

2. Birth and Profile Information: Where required to generate a Gene Keys Profile or related services, this may include your date of birth, time of birth, place of birth and other information voluntarily provided by you for the purpose of generating personalised profile outputs.

3. Payment Information: Such as payment card or other payment method information required to process transactions. Payment information is processed securely through approved payment service providers and is not stored by Gene Keys except as necessary to maintain transaction records.

4. Technical and Usage Information: Such as IP address, device and browser information, website usage information, log data, and other technical information generated through your use of our website or services. This information is used for security, service operation, diagnostics, performance monitoring and service improvement. We 

5. Legal Basis for Processing

We process personal data only where we have a lawful basis to do so under applicable data protection laws. The lawful bases on which we rely under Article 6 UK GDPR include: 

Performance of a Contract (Article 6(1)(b) UK GDPR): We process personal data where necessary to provide our products and services, create and manage user accounts, generate Gene Keys Profiles and related outputs, process orders and payments, provide customer support, and otherwise fulfill our contractual obligations. 
 
Legal Obligations (Article 6(1)(c) UK GDPR):
We process and retain certain data where necessary to comply with legal, regulatory, tax, accounting, reporting and record-keeping obligations.

Legitimate Interests (Article 6(1)(f) UK GDPR):
We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by the rights and freedoms of individuals. This may include maintaining the security of our systems, preventing fraud, responding to enquiries, improving our services, and administering our business operations. 

Consent (Article 6(1)(a) UK GDPR):
Where required by law, we rely on consent to process personal data, including for marketing communications and certain cookies or analytics technologies. 
Marketing communications are sent only to individuals who have subscribed or otherwise consented to receive them. We use a double-opt in process for email subscribers and individuals may withdraw consent at any time by contacting [email protected] or by clicking the “unsubscribe” link in the email. Where consent is withdrawn, will not affect the lawfulness of any processing carried out prior to withdraw. 

6. Children’s Privacy

Our website, products and services are not intended for use by children under the age of 16. We do not knowingly collect personal data from children under the age of 16. If we become aware that a child under the age of 16 has provided us with personal data without appropriate parental consent or other lawful basis where required by applicable law, we will take reasonable steps to delete that information promptly.

7. Retention of Personal Data

We retain personal data only for as long as is reasonably necessary to fulfil the purposes for which it was collected, provide requested services, comply with legal, regulatory, accounting and reporting obligations, resolve disputes, and enforce our agreements.

For example, we may retain order-related, contractual and transaction records for up to seven (7) years following the end of the relevant customer relationship or transaction in order to comply with legal, tax, accounting, audit and record-keeping requirements, establish or defend legal claims, and resolve disputes.

When personal data is no longer required for these purposes, we securely delete, anonymise or otherwise dispose of it in accordance with our retention practices.

Marketing subscription data is retained until an individual unsubscribes or requests deletion, unless a longer retention period is required by law.

8. Data Minimisation and Accuracy

We adhere to the principles of data minimisation and accuracy under GDPR. This means that we:

1. Collect only the personal data that is reasonably necessary to provide our products and services, generate Gene Keys Profiles and related outputs, administer user accounts, respond to enquiries, comply with legal obligations, and send marketing communications where you have provided your consent.
2. Take reasonable steps to ensure that personal data is accurate, complete and kept up to date.
3. Provide individuals with the opportunity to access, correct, update or request deletion of their personal data by contacting us.

9. Analytics and Site Usage Data

We collect limited website and application usage information to understand site performance, identify technical issues, maintain security, improve functionality and enhance the user experience.

For website visitors, we use Google Analytics to collect information about website usage, including page visits, session activity, device and browser information, and general usage patterns. This information is used to generate aggregated statistical reports and to help us improve our website and services.

Gene Keys does not use website analytics information for targeted advertising, marketing profiling or customer segmentation.

Where personal data is provided directly by a user, such as when creating an account, making an enquiry or subscribing to communications, that information may be associated with the relevant user account and used to provide the requested services.

For customers using our applications and services, limited technical and operational information may be processed to support service delivery, security, troubleshooting, maintenance and product improvement. This information is not used for automated decision-making, behavioural profiling or marketing purposes.

The Gene Keys Profile and related outputs are generated using information provided by the user as part of the requested service. These outputs are not used for marketing profiling, customer segmentation or automated decision-making.

Where analytics or technical identifiers are used, they are used solely for operational, security and analytical purposes and not to identify individuals or build behavioural profiles.

Where cookies or similar technologies are used for analytics, they are used in accordance with our Cookie Policy and, where required, your cookie preferences.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, improve functionality, understand how our services are used, and enhance the user experience.

Some cookies are necessary for the operation of the website and cannot be disabled. Other cookies are used for analytics purposes to help us understand website performance, identify technical issues, and improve our services.

We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies and similar technologies to collect information such as pages visited, time spent on the site, device and browser information, and general usage patterns. This information is used in aggregated and statistical form to help us improve our website and services.

Analytics information is not used by Gene Keys for behavioural profiling, targeted advertising, or marketing segmentation of website visitors.

Where required by law, visitors are provided with a cookie consent mechanism that allows them to manage their cookie preferences. You can also manage cookies through your browser settings. Further information is available in our Cookie Policy.

Marketing communications are sent only to individuals who have provided their consent or where otherwise permitted by applicable law. We use a double opt-in process for email subscriptions, requiring subscribers to confirm their subscription via an email verification link. Individuals may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.

For users of our applications and services, we may collect limited technical and operational information to maintain, secure, troubleshoot, and improve the performance of our services. This information is not used for automated decision-making, behavioural profiling, or targeted advertising.

11. Automated Decision-Making and Profiling

Gene Keys does not engage in automated decision-making that produces legal or similarly significant effects on individuals.

Gene Keys Profiles and related outputs are generated using information provided by users as part of the requested service. These outputs are not used for automated decision-making, marketing profiling, customer segmentation or behavioural profiling, or the generation of inferred characteristics for marketing or commercial purposes.

12. Artificial Intelligence

Gene Keys does not currently use third-party artificial intelligence providers to process personal data or user-generated content, nor does it use such data to train artificial intelligence models.

Should our use of artificial intelligence technologies change in the future, we will review and update our privacy and data protection disclosures accordingly. Please refer to our AI Policy for further information.

13. Third-Party Data Sharing and Transfers

We may share personal data with carefully selected third-party service providers who support the operation of our website, products and services, including hosting providers, payment processors, customer communication platforms, analytics providers and customer support services.

These service providers process personal data only on our instructions, are contractually required to maintain appropriate security and confidentiality measures, and may not use personal data for their own purposes except where permitted by law.

Some of our service providers may process personal data outside the United Kingdom or European Economic Area. Where international transfers occur, we take appropriate steps to ensure that personal data remains protected in accordance with applicable data protection laws, including the use of recognised transfer mechanisms and contractual safeguards where required.

14. International Data Transfers

Our primary application infrastructure is hosted using Amazon Web Services (AWS).

We use carefully selected third-party service providers to support the delivery of our products and services, including customer communication and engagement platforms, email delivery services, payment processors, analytics providers and customer support tools. This includes Braze, a customer engagement and communications platform, which we use to support customer communications and engagement.

These providers may process personal data in the United Kingdom, the European Economic Area, the United States and other jurisdictions in which they operate.

Where personal data is transferred outside the United Kingdom or European Economic Area, we implement appropriate safeguards in accordance with applicable data protection laws. Such safeguards may include adequacy regulations, the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or other legally recognised transfer mechanisms.

We select service providers that maintain appropriate technical and organisational measures to protect personal data and require them to process personal data in accordance with applicable data protection laws.

Further information regarding our service providers and international data transfers is available on request.

15. Data Security Measures

We take data security seriously and implement appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing, accidental loss, destruction, damage, alteration or disclosure.

These measures include, where appropriate:

1. Encryption: the use of encryption and secure transmission technologies to protect personal data and payment-related information.
2. Access Controls: restricting access to personal data to authorised personnel and service providers who require access for legitimate business purposes.
3. Security Monitoring and Testing:  maintaining security procedures, monitoring systems and undertaking periodic testing and reviews to identify and address potential vulnerabilities.
4. Information Security Controls: implementing information security practices aligned with recognised industry standards and security frameworks.
5. Payment Security: using approved payment service providers and secure payment processing measures designed to protect payment information.

Personal data may be stored and processed by Gene Keys and its approved service providers in accordance with this Policy and applicable data protection laws.

Although no method of transmission over the internet or electronic storage can be guaranteed to be completely secure, we take reasonable steps to protect personal data and to maintain appropriate security safeguards.

In the event of a personal data breach, we will respond in accordance with applicable legal requirements, including notification to relevant supervisory authorities and affected individuals where required by law.

16. Data Breach Notification Procedures

In the event of a personal data breach we will:

1. Assess the Breach: Determine the nature, scope and potential impact of the incident.
2. Contain and Mitigate: Take appropriate steps to contain the breach, prevent further unauthorised access, and minimise any adverse effects.
3. Notify Relevant Authorities: Where required by law, notify the Information Commissioner’s Office (ICO) without undue delay and, where applicable, within 72 hours of becoming aware of the breach.
4. Inform Affected Individuals: Notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.
5. Review and Improve: Investigate the cause of the incident, implement corrective measures, and review our policies, procedures and security controls to reduce the risk of recurrence.

17. Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data. You may:

1. Right of Access: Request confirmation of whether we process your personal data and obtain a copy of that information.
2. Right to Rectification: Request correction of inaccurate or incomplete personal data.
3. Right to Erasure (“Right to be Forgotten”): Request under certain circumstances deletion of your personal data.
4. Right to Restrict Processing: Request that we restrict the processing of your data in certain circumstances.
5. Right to Data Portability: Receive personal data that you have provided to us in a structured, commonly used and machine-readable format and, ask us to transfer that data  to another controller, where technically feasible.
6. Right to Object: Object to certain data processing activities, including processing for direct marketing communications.
7. Right to Withdraw Consent: Withdraw, where processing is based on your consent, that consent at any time. Such withdrawal will not affect the lawfulness of any processing carried out before consent was withdrawn.
8. Rights Relating to Automated Decision-Making:  Have rights in relation to certain automated decision-making and profiling activities where these produce legal or similarly significant effects. Gene Keys does not currently use personal data for automated decision-making that produces legal or similarly significant effects.

18. Data Protection Complaints

If you have concerns about how we collect, use, store or otherwise process your personal data, we encourage you to contact us in the first instance using the contact details set out in this Policy.

We will investigate complaints in accordance with our internal procedures and applicable Privacy Laws.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal data has been processed in a manner that does not comply with applicable data protection laws. Further information is available at www.ico.org.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal data has been processed in a manner that does not comply with applicable data protection laws. Further information is available at www.ico.org.uk.

19. Related Policies

To understand the terms and conditions of using our website and services, please review our Terms of Service.

20. Links to Other Websites

Our Service may contain links to other websites that are not operated by Gene Keys. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

21. Policy Updates

We may update this Policy to reflect changes in our data handling practices, services, or legal requirements. Updated versions will be posted on our website, and we encourage you to review this Policy periodically.

Updated on 19^th June 2026

Contact Us

For any questions, concerns, or to exercise your GDPR rights, please contact us:

1. Email: [email protected]

2. Mail: Gene Keys Ltd, 13 Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom

The Gene Keys App – Data Collection and Storage

1. What data we collect, how, and how we use it

When you create an account in the Gene Keys app, we collect:

1. Email address — entered at sign-up; used for account creation, magic-link authentication, and transactional and lifecycle emails.

2. Name — entered during profile creation; used to personalize your experience and communications.

3. Birth data (date, time, and city) — entered during profile creation; required to generate your Gene Keys profile.

4. Sign-in identifier — if you choose sign in with Apple or sign in with Google, we receive your email and a unique provider ID from that service.

5. Subscription / purchase data — if you subscribe, your purchase events and a user identifier are processed by our payments provider (RevenueCat together with Apple or Google).

6. Device identifier and push token — generated on first launch; used for session security and to deliver push notifications.

7. App engagement events — screens viewed, features used, and notification interactions; collected via analytics tracking (AppsFlyer) and our messaging provider (Braze, Inc.) to deliver relevant in-app, push, and email messages.

We do not collect location, contacts, photos, or browsing data, and we do not use advertising software developer kits (SDKs) in the app.

2. Third parties and equal protection

We share user data only with the processors listed below. Each is bound by a Data Processing Agreement requiring them to protect user data to a standard equal to or greater than this Privacy Policy and applicable law (GDPR, UK GDPR, CCPA):

• Braze, Inc. — in-app messaging, push notifications, magic-link and transactional emails, and lifecycle communications.
  • Receives: user ID, email, name, push token, device information, and app engagement events.
• RevenueCat, Inc. — subscription management.
  • Receives: user ID and purchase events.
• Apple Inc. — Sign in with Apple and App Store payments.
  • Receives: data per Apple’s own privacy policy.
• Google LLC — Sign in with Google and Google Play payments.
  • Receives: data per Google’s own privacy policy.
• AppsFlyer LTD – Analytics
  • Receives: data ber AppsFlyer’s own privacy policy

We do not sell user data and do not share data with advertising networks, data brokers, or any parent, subsidiary, or related entity outside the protections above.

3. Retention, deletion, and revoking consent

Retention: We keep your account data (email, name, birth data, generated profile) for as long as your account is active. Billing records are retained for 7 years to meet tax and accounting obligations. After you delete your account, all personally identifying data is purged within 30 days, except where retention is legally required.

Deleting your account: In the app, open Settings → Account → Delete Account. This permanently deletes your account, profile, and birth data within 30 days. You can also email [email protected] for assistance regarding deletion.

Revoking consent: You can disable push and in-app notifications in your device settings, and unsubscribe from marketing emails via the link in any email. To withdraw any other consent, or to exercise your rights under GDPR / UK GDPR / CCPA (access, correction, portability, restriction, deletion, and — for California residents — “Do Not Sell or Share”), please email [email protected].

Triple Flame App – Data Collection and Storage

The Triple Flame app may collect some data for analytics, app testing, crash-logging (henceforth referred to as ‘crashlytics’), and core app functionality. This data is not linked to you, and is anonymously submitted.

Submitted data pertaining to the correct working of the “live counter” feature within the app consists of the following fields:

• pause start date (ISO GMT)
• pause end date (ISO GMT)
• pause length
• anonymous id (to count unique number of people)
• pause timezone

Submitted data pertaining to app analytics are anonymous and not linked to you, nor your device. Anonymous data gathering is enabled by default, and can be disabled in the settings of the app. Disabling anonymous data gathering also disables all services related to anonymous data analytics, including the aforementioned “live counter” feature of the app.

Gene Keys gathers anonymous app data to know what resources (like text, videos, audio files) app users listen to and read, allowing Gene Keys to optimize app content, such that it maximises value to the community and purpose of the app. Gathered data is also used to measure conversion rates, user journey mapping, and infrastructure management. In the name of transparency, anonymous app event types are listed which may be gathered during app operation:

• Pause audio listen
• Resource view & call-to-action view
• Schedule setting
• Privacy setting & privacy policy page visit
• Chosen notification sound
• App credit page visit
• App support page visit
• Coarse Approximate Location when pausing

The app may gather anonymous coarse approximate location gathering during pausing, if the user has explicitly allowed this in the settings of the app. The coarse approximate location is gathered to empower future feature development, like showcasing pausing people on a globe-like structure, or map, in real-time. Further, coarse approximate location data may be used for analytics purposes.   Submitted data pertaining to crashlytics is not linked to you, and is being gathered by a third party provider: Firebase Crashlytics Services. Crashlytics allows Gene Keys to gather device info right as crashes happen, which give insight to the nature of crashes, empowering Gene Keys with adequate insights towards fixing bugs, and building the best possible app for the users. Gene Keys has no insight nor control over how Firebase Crashlytics Services uses gathered device information, and hence the reader is reffered to the privacy policy of Firebase Crashlytics Services. The app provides the capability to disable crashlytics in the settings of the app.   Gene Keys’ anonymous data gathering services operate on the basis of randomly generated identifiers, which are not linked to you, nor your device. We have no capability of linking these randomly generated identifiers to you, nor your device. Gene Keys provides the user the option to fully reset the Triple Flame App, which generates new anonymous identifers, which are not contingent on previous versions of the app, nor on previously generated anonymous identifiers.

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