Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author(s), and not necessarily that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content. You are fully responsible for your own choices and actions.
Thank you for respecting the dedicated work that went into these teachings, and refrain from publicly posting or sharing the course materials.
for use of Gene Keys website
1. Introduction
Welcome to genekeys.com
This page tells you the terms on which you may use our website genekeys.com, whether as registered user or guest. Please read carefully before use.
By using the site, you accept the terms and agree to them. If you don’t accept them, please don’t use the site.
In these Terms and Conditions “us”, “we” or “our” means Gene Keys Ltd; and “you” or “your” means the purchaser of one of our products/services and/or the user of the genekeys.com website.
2. Who we are
genekeys.com is operated by Gene Keys Ltd, a UK Limited company registered in England under company number 10496695.
Some important details about us:
Our registered office is at: 13 Freeland Park, Wareham Road, Poole, BH16 6FA
Our VAT number is: GB367607371
3. Use of this website
You have permission for temporary use of the site, and we can withdraw or change our service at any time.
You must treat all identification codes, passwords and other security information as confidential. If we think you have failed to keep confidentiality, we may disable your account along with any security information (including your passwords and codes).
You agree to follow our Acceptable Use Policy.
If you allow anyone else to use our site with your login, they are also subject to the terms and conditions here. Only use the website as allowed by law and these terms. If you don’t, we may suspend your usage, or stop it completely.
We may revise and update the website from time to time, at our sole discretion. All changes are effective immediately when we post them. Material on the website may be out-of-date. No material on the website is intended to contain advice, and you shouldn’t rely on it as such. We exclude all legal responsibility and costs for reliance placed on the site by anyone.
We follow our Privacy Policy & GDPR Policy in handling information about you.
By using the site, you agree to us handling this information and confirm that data you provide is accurate.
If you order goods or services from us through the site, your order will take place under our terms and conditions of supply upon purchase and you must supply an email address to make a purchase, create an account and/or receive notifications, products, updated and communication.
4. Intellectual property rights
Ownership of Content We are the owner or the licensee of all intellectual property rights in our platform and the material published on it. These works are protected by copyright laws around the world. All such rights are reserved. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.
Limited Permitted Use: You may print off one copy, and may download extracts, of any page(s) from our site for your personal, non-commercial reference. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences, or any graphics separately from any accompanying text.
Prohibited Commercial Use: You must not use any part of the content on our platform for commercial purposes without obtaining a formal license to do so.
Breach of Terms: If you print off, copy, or download any part of our site in breach of these Terms of Use, your right to use our platform will cease immediately. At our option, you must return or destroy any copies of the materials you have made.
Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:
Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.
Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.
Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.
Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made.
Regarding Integral Human Design (“IHD”) copyright
Integral Human Design (IHD) is a major long-term project of Richard Rudd, Werner Pitzal and others.
The IHD brand and associated materials are copyrighted and unavailable for professional use, except for people who completed a full IHD training with Laura Pitzal-Bluma and Werner Pitzal. IHD terms and keynotes relate to the Bodygraph and include any images and words used to the describe the IHD centers, circuits (streams of consciousness), and channels (specializations) in the spectrum of shadow – gift (potential) – siddhi (essence). The IHD keynotes are only available for your personal contemplations and inspirations. They cannot be used for products, publications, courses, online courses, mentorship programs (or the like) that are based on these IHD keynotes or contain them.
Some IHD materials are displayed as resources on genekeys.com and on integralhumandesign.net but are still held within the copyright and cannot be remixed or repurposed in any outside context without explicit written permission from Richard Rudd or Werner Pitzal.
5. Our legal responsibility to you
We do not guarantee the accuracy of material on our site. As far as legally possible, we exclude legal responsibility for any loss to you arising from use of our site, including but not limited to, loss of income, profit, business, data, contracts, goodwill or savings.
We also exclude, as far as legally possible, all terms and warranties or promises implied by law or by statutes.
We don’t exclude legal responsibility for death or personal injury owing to our negligence, or legal responsibility for fraud or fraudulent misrepresentation, or for anything else where exclusion is not allowed by the law.
6. Uploading to our website
If you contact other users of our site or upload material to it, you must follow our Acceptable Use Policy, which sets out standards for usage. You agree to reimburse us for any costs or expenses we incur as a result of any breach of this term.
Material that you upload will be regarded as non-confidential and not owned. This means that we can copy it, distribute it, and show it to other people for any purpose. You agree that if anyone else claims to own the material, or says that it breaches their rights, we can give them your identity.
We won’t be legally responsible to anybody for the accuracy of material that you upload to the site, and we can remove it at any time if we think it doesn’t follow our Acceptable Use Policy.
7. Prohibited Use and Cybersecurity
Unauthorized Access and Misuse: You must not misuse our platform by knowingly introducing viruses, Trojans, worms, or other material that is malicious or technologically harmful. You must not attempt to gain unauthorized access to our site, the server on which our site is stored, or any server, computer, or database connected to our platform.
Legal Compliance and Enforcement: A breach of this provision may constitute a criminal offense under the Computer Misuse Act 1990 (or an equivalent applicable legislation). We will report any such breach to the relevant law enforcement authorities and will cooperate with those authorities by disclosing your identity and any relevant data to them. In the event of such a breach, your right to use our platform will cease immediately.
Limitation of Liability: While we implement security measures, we do not guarantee that our platform will be secure or free from bugs or viruses. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses, or other technologically harmful material that may infect your computer equipment, computer programs, data, or other proprietary material due to your use of our site or to your downloading of any content posted on it, or on any website linked to it.You mustn’t try to get access to our site or server or any connected database or make any ‘attack’ on the site. We won’t be legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.
8. Links to our website
You may make a legal link to our website’s homepage from your website if the content on your site meets the standards of our Acceptable Use Policy. We can end this permission at any time.
You must not suggest any endorsement by us or association with us unless previously agreed upon in writing.
9. Third-party links and content
Our platform may contain links to external websites and resources provided by third parties. These links are provided for informational purposes only and do not constitute an endorsement or approval by us. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. Accessing third-party websites is done entirely at your own risk and subject to the terms and conditions of use for such sites.
In instances you engage with third-party links that choose to leave the Gene Keys® website, please be advised that by continuing, you acknowledge that you are choosing to engage with an independent third party and that any personal information you share will be handled in accordance with their own privacy practices. Gene Keys does not control or take responsibility for third-party platforms, content, services, or data processing.
10. Amendments to these terms
We may revise and update these Terms and Conditions from time to time, at our sole discretion. All changes are effective immediately when we post them. Your continued use of the platform following the posting of revised terms means that you accept and agree to the changes. Please check this page periodically so you are aware of any changes, as they are legally binding on you.
11.Trade mark
Gene Keys® is a registered trademark of Gene Keys Publishing Ltd., used under licence.
12. Applicable law and jurisdiction
These Terms and Conditions shall be governed by, and construed in accordance with, the laws of England and Wales. Any dispute, controversy, proceedings or claim between us relating to this disclaimer shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.
For any dispute that may arise out of or relate to these Terms and Conditions or any breach of it, the parties will use their best efforts to negotiate in good faith and settle.
If any such dispute cannot be settled amicably through ordinary negotiations, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.
Within 14 days of the appointment of the mediator, the disputing parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.
All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of either party in any further proceedings.
If both parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorised representatives of both parties, shall be final and binding on them.
13. Forum use
We expect all those who participate in our website forums to respect each other’s postings as confidential. We are not, however, able to guarantee that anything posted in our forums will be kept confidential by other users.
We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users. Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values. We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users. Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values.
14. Guided meditations disclaimer
You acknowledge and agree that when you participate in any of our guided meditations, either live or pre-recorded, that we are not rendering professional advice of any kind to you personally, including without limitation, medical, psychological, emotional, relationship or personal growth advice, counselling, therapy, treatment or coaching but are merely providing general education and information to you about wellness topics. You acknowledge and agree that when participating in any of our guided mediations, there is the possibility of physical injury and/or emotional distress, and you assume the risk and responsibility for any such results, and you agree that you are fully responsible for your own state of health, physical condition and wellbeing.
Please ensure that (1) you have no health or fitness problems (including, but not limited to, cardiac irregularities; spells of dizziness; high or low blood pressure; asthma or other breathing difficulty; diabetes; epilepsy or other condition); (2) you are not taking any medication which may affect your ability to safely participate in the meditation and you do not do the meditation under the influence of drugs and/or alcohol; and (3) please ensure that you are not pregnant as not all meditation practices will be suitable for pregnant women.
Nothing in this disclaimer seeks to limit or exclude our liability for death or personal injury caused by our negligence (including that of our employees, agents or sub-contractors), or for fraud or fraudulent misrepresentation.
15. Shop
Prices listed in our website shop are in USD and include all taxes where applicable.
16. Refund policy
If you are dissatisfied with your purchase of one of our online digital courses or the purchase of a place with one of our virtual retreats, you can cancel your purchase and request a refund within the following windows.
We may offer you the option of either a refund or a coupon to redeem in our web shop at a later date.
No refunds available for in-person events. For more information on our policy for in-person events please visit: https://genekeys.com/docs/refund-cancellation-policy-for-in-person-events/
17. Change of hosts on virtual retreats
On all our virtual retreats, we reserve the right to substitute any of our advertised hosts with others to hold and run the retreat at any point before or during the retreat.
18. Single account use
All participants are asked to purchase their own copy of our online courses and virtual retreats, and create their own separate unique logins. Only single use accounts will be eligible for future event pre-requisites, or other programme discounts and opportunities.
If you would like to purchase an online course for a friend or family member, you can use this product and send them a voucher code.
At the heart of the Gene Keys is the vision of syntropy, generosity, and service. Our Scholarship Programme offers scholarships to those in financial need.
19. Indemnification
Upon completion of a course, you may refer to the content for the purposes of discussion and reflection. If you wish to guide others through the content you must first have purchased and completed our Guides Programme here. Any public reference you make to the content must not be attributed to us and you must inform the recipient(s) that your views are your own and are not consented to or agreed to by us. In the event that a claim is made against us by a third-party as a result of a public reference or disclosure of the content, you hereby indemnify us and hold us harmless in relation to any and all losses incurred including the reimbursement of legal fees.
20. Disclaimer
This disclaimer applies to all our materials, in whatever format they appear:
Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author, and not necessarily that of the publisher. All the presenters / hosts on any of our live events speak in their own name, and not that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content.
You are fully responsible for your own choices and actions.
21. Contact us
If there are questions about the Terms and Conditions, please contact us by emailing [email protected]
23. Artificial intelligence (AI)
In this time of Great Change, we recognize the transformative power of coherent, human-centric and trustworthy use of artificial intelligence (AI) and its profound impact on the world including our community, our creative collaborators and our dedicated team members.
The Gene Keys Companies (Gene Keys Group Ltd, Gene Keys Publishing Ltd and Gene Keys Ltd) aim to align all aspects of their respective business, and their response to these changes in the spirit of the Gene Keys Approach and Noble Code, and in compliance with the existing and future legal regulatory requirements such as the new EU AI Act with its worldwide effect.
Team 64, the team behind the Gene Keys organisation, strives to model and uphold these values in our use of AI tools.
PROHIBITION OF ARTIFICIAL INTELLIGENCE USE BY THIRD PARTIES: Any use of The Gene Keys Companies materials and publications such as books, texts, products, courses, transcripts of events, audios, videos, images, websites, or other resources in whatever form to develop, train, re-train, test and validate the artificial intelligence systems and any related technologies is expressly prohibited. The Gene Keys Companies reserve all its rights to enforce any such prohibited and unauthorized use.
Unauthorized use of any Gene Keys’ content, including but not limited to books, courses, website material, or other intellectual property, for developing, training, or operating AI or machine learning systems without express written consent is strictly prohibited. Violations of this policy will result in legal action, including but not limited to:
Cease and Desist Orders: Gene Keys Companies reserve the right to issue cease and desist orders to halt any unauthorized use.
Injunctions and Enforcement: We may seek injunctive relief to prevent ongoing or future violations.
Monetary Damages: Gene Keys Companies reserve the right to pursue financial compensation for any unauthorized use, including statutory, punitive, or compensatory damages, as permitted by law.
Legal Fees and Costs: In the event of legal action, violators will be liable for all associated legal costs and attorney fees.
Click here to learn more about Gene Keys Approach to AI
Thank you.
See Privacy PolicyGene Keys Ltd (“we”, “us”, “our”) is committed to protecting personal data and respecting the privacy rights of individuals who visit our website, use our services, or otherwise interact with us. This Policy explains how we comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, and, where applicable, the EU General Data Protection Regulation (EU GDPR) (together referred to in this Policy as “Privacy Laws“).
All references to “GDPR” in this Policy refer to the UK GDPR, and where applicable, the EU GDPR. We maintain appropriate technical and organisational measures to protect personal data, including information security controls aligned with recognised industry standards. Gene Keys maintains appropriate policies, procedures and records to designed to support compliance with applicable Privacy Laws. This Policy explains our approach to the collection, use, storage, security, retention, transfer and protection of personal data, as well as the rights available to individuals under applicable data protection laws.
3. Data Protection Principles
We process personal data in accordance with the following principles:
1. Lawfulness, Fairness and Transparency: We process personal data lawfully, fairly and in a transparent manner.
2. Purpose Limitation: We collect personal data only for specified, explicit and legitimate purposes.
3. Data Minimisation: We limit the personal data we collect to what is relevant and necessary for those purposes.
4. Accuracy: We take reasonable steps to ensure personal data is accurate and kept up to date.
5. Storage Limitation: We retain personal data only for as long as necessary for the purposes for which it was collected and to comply with applicable legal and regulatory requirements.
6. Integrity and Confidentiality: We implement appropriate security measures to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.
7. Accountability: We are responsible for, and able to demonstrate, compliance with applicable data protection laws and these principles.
8. Data Subject Rights: We respect and facilitate the exercise of individuals’ rights under applicable data protection laws, including rights relating to access, correction, deletion, restriction, objection and complaints.
9. Responsible Use of Technology: We seek to ensure that any use of automated technologies is consistent with applicable data protection laws, transparency requirements and our commitment to the responsible handling of personal data.
We collect only the personal data that is reasonably necessary to provide our products and services, process transactions, administer user accounts, respond to enquiries, and support the operation and security of our website and services. The categories of personal data we may collect for the purposes described in this Policy include:
1. Identification and Contact Information: Such as your name, email address, billing address, shipping address (where applicable), and any information you choose to provide when creating an account, making an enquiry, requesting support, subscribing, or purchasing products and services.
2. Birth and Profile Information: Where required to generate a Gene Keys Profile or related services, this may include your date of birth, time of birth, place of birth and other information voluntarily provided by you for the purpose of generating personalised profile outputs.
3. Payment Information: Such as payment card or other payment method information required to process transactions. Payment information is processed securely through approved payment service providers and is not stored by Gene Keys except as necessary to maintain transaction records.
4. Technical and Usage Information: Such as IP address, device and browser information, website usage information, log data, and other technical information generated through your use of our website or services. This information is used for security, service operation, diagnostics, performance monitoring and service improvement. We
We process personal data only where we have a lawful basis to do so under applicable data protection laws. The lawful bases on which we rely under Article 6 UK GDPR include:
Performance of a Contract (Article 6(1)(b) UK GDPR): We process personal data where necessary to provide our products and services, create and manage user accounts, generate Gene Keys Profiles and related outputs, process orders and payments, provide customer support, and otherwise fulfill our contractual obligations.
Legal Obligations (Article 6(1)(c) UK GDPR):
We process and retain certain data where necessary to comply with legal, regulatory, tax, accounting, reporting and record-keeping obligations.
Legitimate Interests (Article 6(1)(f) UK GDPR):
We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by the rights and freedoms of individuals. This may include maintaining the security of our systems, preventing fraud, responding to enquiries, improving our services, and administering our business operations.
Consent (Article 6(1)(a) UK GDPR):
Where required by law, we rely on consent to process personal data, including for marketing communications and certain cookies or analytics technologies.
Marketing communications are sent only to individuals who have subscribed or otherwise consented to receive them. We use a double-opt in process for email subscribers and individuals may withdraw consent at any time by contacting [email protected] or by clicking the “unsubscribe” link in the email. Where consent is withdrawn, will not affect the lawfulness of any processing carried out prior to withdraw.
Our website, products and services are not intended for use by children under the age of 16. We do not knowingly collect personal data from children under the age of 16. If we become aware that a child under the age of 16 has provided us with personal data without appropriate parental consent or other lawful basis where required by applicable law, we will take reasonable steps to delete that information promptly.
We retain personal data only for as long as is reasonably necessary to fulfil the purposes for which it was collected, provide requested services, comply with legal, regulatory, accounting and reporting obligations, resolve disputes, and enforce our agreements.
For example, we may retain order-related, contractual and transaction records for up to seven (7) years following the end of the relevant customer relationship or transaction in order to comply with legal, tax, accounting, audit and record-keeping requirements, establish or defend legal claims, and resolve disputes.
When personal data is no longer required for these purposes, we securely delete, anonymise or otherwise dispose of it in accordance with our retention practices.
Marketing subscription data is retained until an individual unsubscribes or requests deletion, unless a longer retention period is required by law.
We adhere to the principles of data minimisation and accuracy under GDPR. This means that we:
We collect limited website and application usage information to understand site performance, identify technical issues, maintain security, improve functionality and enhance the user experience.
For website visitors, we use Google Analytics to collect information about website usage, including page visits, session activity, device and browser information, and general usage patterns. This information is used to generate aggregated statistical reports and to help us improve our website and services.
Gene Keys does not use website analytics information for targeted advertising, marketing profiling or customer segmentation.
Where personal data is provided directly by a user, such as when creating an account, making an enquiry or subscribing to communications, that information may be associated with the relevant user account and used to provide the requested services.
For customers using our applications and services, limited technical and operational information may be processed to support service delivery, security, troubleshooting, maintenance and product improvement. This information is not used for automated decision-making, behavioural profiling or marketing purposes.
The Gene Keys Profile and related outputs are generated using information provided by the user as part of the requested service. These outputs are not used for marketing profiling, customer segmentation or automated decision-making.
Where analytics or technical identifiers are used, they are used solely for operational, security and analytical purposes and not to identify individuals or build behavioural profiles.
Where cookies or similar technologies are used for analytics, they are used in accordance with our Cookie Policy and, where required, your cookie preferences.
We use cookies and similar technologies to operate our website, improve functionality, understand how our services are used, and enhance the user experience.
Some cookies are necessary for the operation of the website and cannot be disabled. Other cookies are used for analytics purposes to help us understand website performance, identify technical issues, and improve our services.
We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies and similar technologies to collect information such as pages visited, time spent on the site, device and browser information, and general usage patterns. This information is used in aggregated and statistical form to help us improve our website and services.
Analytics information is not used by Gene Keys for behavioural profiling, targeted advertising, or marketing segmentation of website visitors.
Where required by law, visitors are provided with a cookie consent mechanism that allows them to manage their cookie preferences. You can also manage cookies through your browser settings. Further information is available in our Cookie Policy.
Marketing communications are sent only to individuals who have provided their consent or where otherwise permitted by applicable law. We use a double opt-in process for email subscriptions, requiring subscribers to confirm their subscription via an email verification link. Individuals may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.
For users of our applications and services, we may collect limited technical and operational information to maintain, secure, troubleshoot, and improve the performance of our services. This information is not used for automated decision-making, behavioural profiling, or targeted advertising.
Gene Keys does not engage in automated decision-making that produces legal or similarly significant effects on individuals.
Gene Keys Profiles and related outputs are generated using information provided by users as part of the requested service. These outputs are not used for automated decision-making, marketing profiling, customer segmentation or behavioural profiling, or the generation of inferred characteristics for marketing or commercial purposes.
Gene Keys does not currently use third-party artificial intelligence providers to process personal data or user-generated content, nor does it use such data to train artificial intelligence models.
Should our use of artificial intelligence technologies change in the future, we will review and update our privacy and data protection disclosures accordingly. Please refer to our AI Policy for further information.
We may share personal data with carefully selected third-party service providers who support the operation of our website, products and services, including hosting providers, payment processors, customer communication platforms, analytics providers and customer support services.
These service providers process personal data only on our instructions, are contractually required to maintain appropriate security and confidentiality measures, and may not use personal data for their own purposes except where permitted by law.
Some of our service providers may process personal data outside the United Kingdom or European Economic Area. Where international transfers occur, we take appropriate steps to ensure that personal data remains protected in accordance with applicable data protection laws, including the use of recognised transfer mechanisms and contractual safeguards where required.
Our primary application infrastructure is hosted using Amazon Web Services (AWS).
We use carefully selected third-party service providers to support the delivery of our products and services, including customer communication and engagement platforms, email delivery services, payment processors, analytics providers and customer support tools. This includes Braze, a customer engagement and communications platform, which we use to support customer communications and engagement.
These providers may process personal data in the United Kingdom, the European Economic Area, the United States and other jurisdictions in which they operate.
Where personal data is transferred outside the United Kingdom or European Economic Area, we implement appropriate safeguards in accordance with applicable data protection laws. Such safeguards may include adequacy regulations, the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or other legally recognised transfer mechanisms.
We select service providers that maintain appropriate technical and organisational measures to protect personal data and require them to process personal data in accordance with applicable data protection laws.
Further information regarding our service providers and international data transfers is available on request.
We take data security seriously and implement appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing, accidental loss, destruction, damage, alteration or disclosure.
These measures include, where appropriate:
Personal data may be stored and processed by Gene Keys and its approved service providers in accordance with this Policy and applicable data protection laws.
Although no method of transmission over the internet or electronic storage can be guaranteed to be completely secure, we take reasonable steps to protect personal data and to maintain appropriate security safeguards.
In the event of a personal data breach, we will respond in accordance with applicable legal requirements, including notification to relevant supervisory authorities and affected individuals where required by law.
In the event of a personal data breach we will:
Under GDPR, you have the following rights regarding your personal data. You may:
If you have concerns about how we collect, use, store or otherwise process your personal data, we encourage you to contact us in the first instance using the contact details set out in this Policy.
We will investigate complaints in accordance with our internal procedures and applicable Privacy Laws.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal data has been processed in a manner that does not comply with applicable data protection laws. Further information is available at www.ico.org.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal data has been processed in a manner that does not comply with applicable data protection laws. Further information is available at www.ico.org.uk.
To understand the terms and conditions of using our website and services, please review our Terms of Service.
Our Service may contain links to other websites that are not operated by Gene Keys. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update this Policy to reflect changes in our data handling practices, services, or legal requirements. Updated versions will be posted on our website, and we encourage you to review this Policy periodically.
Updated on 19th June 2026
For any questions, concerns, or to exercise your GDPR rights, please contact us:
Email: [email protected]
Mail: Gene Keys Ltd, 13 Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom
When you create an account in the Gene Keys app, we collect:
Email address — entered at sign-up; used for account creation, magic-link authentication, and transactional and lifecycle emails.
Name — entered during profile creation; used to personalize your experience and communications.
Birth data (date, time, and city) — entered during profile creation; required to generate your Gene Keys profile.
Sign-in identifier — if you choose sign in with Apple or sign in with Google, we receive your email and a unique provider ID from that service.
Subscription / purchase data — if you subscribe, your purchase events and a user identifier are processed by our payments provider (RevenueCat together with Apple or Google).
Device identifier and push token — generated on first launch; used for session security and to deliver push notifications.
App engagement events — screens viewed, features used, and notification interactions; collected via our messaging provider (Braze, Inc.) to deliver relevant in-app, push, and email messages.
We do not collect location, contacts, photos, or browsing data, and we do not use advertising software developer kits (SDKs) in the app.
We share user data only with the processors listed below. Each is bound by a Data Processing Agreement requiring them to protect user data to a standard equal to or greater than this Privacy Policy and applicable law (GDPR, UK GDPR, CCPA):
Braze, Inc. — in-app messaging, push notifications, magic-link and transactional emails, and lifecycle communications.
Receives: user ID, email, name, push token, device information, and app engagement events.
RevenueCat, Inc. — subscription management.
Receives: user ID and purchase events.
Apple Inc. — Sign in with Apple and App Store payments.
Receives: data per Apple’s own privacy policy.
Google LLC — Sign in with Google and Google Play payments.
Receives: data per Google’s own privacy policy.
We do not sell user data and do not share data with advertising networks, data brokers, or any parent, subsidiary, or related entity outside the protections above.
The Triple Flame app may collect some data for analytics, app testing, crash-logging (henceforth referred to as ‘crashlytics’), and core app functionality. This data is not linked to you, and is anonymously submitted.
Submitted data pertaining to the correct working of the “live counter” feature within the app consists of the following fields:
Submitted data pertaining to app analytics are anonymous and not linked to you, nor your device. Anonymous data gathering is enabled by default, and can be disabled in the settings of the app. Disabling anonymous data gathering also disables all services related to anonymous data analytics, including the aforementioned “live counter” feature of the app.
Gene Keys gathers anonymous app data to know what resources (like text, videos, audio files) app users listen to and read, allowing Gene Keys to optimize app content, such that it maximises value to the community and purpose of the app. Gathered data is also used to measure conversion rates, user journey mapping, and infrastructure management. In the name of transparency, anonymous app event types are listed which may be gathered during app operation:
This privacy policy sets out how Gene Keys Ltd (herein referred to as ‘Gene Keys’) uses and protects any information that you give Gene Keys when you use this website.
Gene Keys is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Gene Keys may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st May 2019.
When you create an account in the Gene Keys app, we collect:
Email address — entered at sign-up; used for account creation, magic-link authentication, and transactional and lifecycle emails.
Name — entered during profile creation; used to personalize your experience and communications.
Birth data (date, time, and city) — entered during profile creation; required to generate your Gene Keys profile.
Sign-in identifier — if you choose sign in with Apple or sign in with Google, we receive your email and a unique provider ID from that service.
Subscription / purchase data — if you subscribe, your purchase events and a user identifier are processed by our payments provider (RevenueCat together with Apple or Google).
Device identifier and push token — generated on first launch; used for session security and to deliver push notifications.
App engagement events — screens viewed, features used, and notification interactions; collected via our messaging provider (Braze, Inc.) to deliver relevant in-app, push, and email messages.
We do not collect location, contacts, photos, or browsing data, and we do not use advertising software developer kits (SDKs) in the app.
We share user data only with the processors listed below. Each is bound by a Data Processing Agreement requiring them to protect user data to a standard equal to or greater than this Privacy Policy and applicable law (GDPR, UK GDPR, CCPA):
Braze, Inc. — in-app messaging, push notifications, magic-link and transactional emails, and lifecycle communications.
Receives: user ID, email, name, push token, device information, and app engagement events.
RevenueCat, Inc. — subscription management.
Receives: user ID and purchase events.
Apple Inc. — Sign in with Apple and App Store payments.
Receives: data per Apple’s own privacy policy.
Google LLC — Sign in with Google and Google Play payments.
Receives: data per Google’s own privacy policy.
We do not sell user data and do not share data with advertising networks, data brokers, or any parent, subsidiary, or related entity outside the protections above.
The Triple Flame app may collect some data for analytics, app testing, crash-logging (henceforth referred to as ‘crashlytics’), and core app functionality. This data is not linked to you, and is anonymously submitted.
Submitted data pertaining to the correct working of the “live counter” feature within the app consists of the following fields:
Submitted data pertaining to app analytics are anonymous and not linked to you, nor your device. Anonymous data gathering is enabled by default, and can be disabled in the settings of the app. Disabling anonymous data gathering also disables all services related to anonymous data analytics, including the aforementioned “live counter” feature of the app.
Gene Keys gathers anonymous app data to know what resources (like text, videos, audio files) app users listen to and read, allowing Gene Keys to optimize app content, such that it maximises value to the community and purpose of the app. Gathered data is also used to measure conversion rates, user journey mapping, and infrastructure management. In the name of transparency, anonymous app event types are listed which may be gathered during app operation:
When you subscribe to email lists or purchase a product on our website, we may collect the following information:
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. We also use cookies to reward affiliates whose link you may have used to get to our website. We offer affiliates a commission of any successful sale of products from our website. This is a way to support our Gene Keys Guides & Network Partners, while also sharing the teachings far and wide.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. Where we provide a link to another website or platform that includes a ‘Donate’ button, please note that we are not able to verify the authenticity of the platform nor endorse the recipient. You need to do your own due diligence before you make a decision to donate.
You may choose to restrict the collection or use of your personal information in the following ways:
Gene Keys Ltd (“we,” “us,” “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we adhere to the General Data Protection Regulation (GDPR) and related standards, including ISO 27001:2013 and PCI DSS, to safeguard the personal data of individuals visiting or using our website. It complements our Privacy Policy and outlines our practices regarding data collection, processing, security, and user rights.
This GDPR Website Policy applies to all individuals residing in the European Union (EU) and the United Kingdom (UK) who interact with our website, regardless of their nationality or location.
We adhere to the following data protection principles:
Lawfulness, Fairness, and Transparency: Processing data lawfully, fairly, and in a transparent manner.
Purpose Limitation: Collecting data for specified, explicit, and legitimate purposes.
Data Minimization: Ensuring data is adequate, relevant, and limited to what is necessary.
Accuracy: Keeping personal data accurate and up to date.
Storage Limitation: Retaining data only for as long as necessary.
Integrity and Confidentiality: Protecting data against unauthorized access, loss, or damage.
Accountability: Being responsible for and able to demonstrate compliance with these principles.
We collect only the personal data that is necessary to provide you with our products and services, process your orders, and ensure a smooth user experience. Specifically, we may collect the following personal data when you interact with our website or place an order:
Identification and Contact Details: Such as your name, email address, dob, laction, billing address, and shipping address. These details are essential for processing orders, delivering products, providing customer support, and communicating updates about your purchase.
Payment Information: Such as credit/debit card details or other payment method information, processed securely to complete your transactions and fulfill your orders.
Legal Bases for Processing
Under GDPR, we rely on the following lawful bases for processing your personal data:
Contractual Necessity (Article 6(1)(b)):
Identification and Contact Details: Processed to fulfill orders, provide customer support, and communicate updates.
Payment Information: Processed to complete transactions securely under PCI DSS Compliance.
Legal Obligations (Article 6(1)(c)):
Order-Related Data: Retained for up to seven years to meet tax and accounting requirements.
Consent (Article 6(1)(a)):
Marketing Communications: Processed when you explicitly opt-in to receive marketing emails or newsletters. You can withdraw this consent at any time by contacting us at [email protected].
We may share your personal data with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These third parties are obligated to protect your data and are restricted from using it for any other purposes.
International Data Transfers
All personal data is stored and processed within the United Kingdom. We do not transfer your personal data to countries outside the UK. If any future data transfers occur, we will ensure appropriate safeguards are in place in compliance with GDPR.
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and provide personalized content. Cookies may be essential for website functionality or used for analytics and marketing purposes.
You can manage your cookie preferences through your browser settings. For more detailed information, please refer to our Cookie Policy.
We may collect anonymized usage data from our website to help us understand how users interact with our site, improve our services, and enhance the user experience. This anonymized data cannot identify you personally and therefore does not fall under the scope of GDPR. No personal data is used for analytics purposes, and no data subject rights are impacted by these purely anonymized metrics.
We adhere to GDPR’s principles of data minimization and accuracy. This means we:
Collect only the personal data we need to fulfill your order, comply with legal obligations, or send you marketing communications if you have consented.
Keep your personal data as accurate and up-to-date as possible.
Offer you the opportunity to correct or update your information at any time by contacting us.
We retain personal data only as long as is necessary to fulfill your order, meet our legal obligations, or provide requested services. For example, we may keep order-related data for up to seven years to meet tax and accounting requirements. When your personal data is no longer needed for these purposes, we securely delete or anonymize it.
We take data security seriously and implement technical and organizational measures to protect your personal data from unauthorized access, misuse, alteration, or loss. These measures include, but are not limited to:
Encryption: Encryption of sensitive data, such as payment information, during transmission.
Access Controls: Ensuring that only authorized personnel can access personal data.
Regular Security Audits and Testing: Identifying and addressing potential vulnerabilities.
ISO 27001:2013 Alignment: Ensuring our information security management system follows internationally recognized best practices.
PCI DSS Compliance: Secure handling of payment card information.
All personal data is stored on secure servers located in the UK. We do not transfer personal data internationally. In the event of a data breach affecting personal data, we will notify the appropriate supervisory authority and any affected individuals in accordance with GDPR requirements.
In the event of a data breach affecting personal data, we will:
Assess the Breach: Determine the nature and scope of the breach.
Contain the Breach: Implement measures to prevent further unauthorized access.
Notify Authorities: Inform the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of the breach.
Inform Affected Individuals: Communicate with individuals affected by the breach without undue delay if the breach is likely to result in a high risk to their rights and freedoms.
Review and Improve: Analyze the breach to prevent future incidents and update security measures accordingly.
Under GDPR, you have several rights regarding your personal data. You may:
Right of Access: Request information about whether we hold personal data about you and obtain a copy of that data.
Right to Rectification: Ask us to correct inaccurate or incomplete personal data.
Right to Erasure (“Right to be Forgotten”): Under certain conditions, request the deletion of your personal data.
Right to Restrict Processing: Request that we limit how we process your data in specific circumstances.
Right to Data Portability: Receive your personal data in a machine-readable format and ask us to transfer it to another controller, where feasible.
Right to Object: Object to specific data processing activities, including receiving direct marketing communications.
Exercising Your GDPR Rights
To exercise any of your GDPR rights, follow the steps listed below. We will acknowledge receipt of your request within five business days and respond within one month to confirm the actions taken or provide further information. If you have any difficulties or additional questions, please contact us at [email protected].
Requesting Data Export:
Log in to Your Account: Visit our website and log in using your registered credentials.
Navigate to Account Settings: Go to Account Settings > Export Data to download a copy of your personal data.
Requesting Data Deletion:
Contact Customer Service: Send an email to [email protected] with the subject line “Data Deletion Request.”
Confirmation Process: Once we receive your request, we will send a confirmation email to your registered email address. You must confirm your request to proceed with the data deletion process.
We will only send marketing emails or newsletters if you have explicitly agreed to receive them. You can unsubscribe at any time by using the “unsubscribe” link in the email or by contacting us at [email protected]. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
Obtaining and Managing Consent
When you opt-in to receive marketing communications, you do so through clear and affirmative actions, such as checking an opt-in box. We record your consent and provide options to manage your preferences at any time. To withdraw consent, you can use the “unsubscribe” link in our emails or contact us directly at [email protected]. Upon withdrawal, we will cease processing your data for marketing purposes promptly.
We do not rely on “legitimate interests” as a separate lawful basis for processing your personal data. Additionally, we do not engage in automated decision-making or profiling that would produce significant legal effects for you.
Automated Decision-Making and Profiling
We do not engage in automated decision-making or profiling that affects your legal rights or significantly impacts you. Our data processing activities for analytics are limited to improving user experience and do not involve profiling individuals.
We may collect anonymized usage data from our website to help us understand how users interact with our site, improve our services, and enhance the user experience. This anonymized data cannot identify you personally and therefore does not fall under the scope of GDPR. No personal data is used for analytics purposes, and no data subject rights are impacted by these purely anonymized metrics.
Our website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data without parental consent, we will take steps to delete such information promptly.
We maintain records of our data processing activities, perform regular staff training at least annually, and conduct Data Protection Impact Assessments (DPIAs) where necessary. Our training programs cover data protection principles, handling personal data securely, and recognizing potential data breaches. By doing so, we demonstrate accountability and uphold the principles of GDPR, ISO 27001:2013, and PCI DSS. If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.
Breach Documentation and Response
We have established documented procedures for responding to data breaches, including roles and responsibilities for our staff. These procedures ensure a swift and effective response to any incidents, minimizing potential harm and ensuring compliance with GDPR requirements.
For more information on how we handle cookies and other tracking technologies, please refer to our Cookie Policy above. To understand the terms and conditions of using our website and services, please review our Terms of Service.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Gene Keys. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update this policy to reflect changes in our data handling practices, services, or legal requirements. Updated versions will be posted on our website, and we encourage you to review this policy periodically.
For any questions, concerns, or to exercise your GDPR rights, please contact us:
Email: [email protected]
Mail: Gene Keys Ltd, 13 Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom