Gene Keys Approach to AI
In this time of Great Change, we recognize the transformative power of coherent, human-centric and trustworthy use of artificial intelligence (AI) and its profound impact on the world including our community, our creative collaborators and our dedicated team members.
The Gene Keys Companies (Gene Keys Group Ltd, Gene Keys Publishing Ltd and Gene Keys Ltd) aim to align all aspects of their respective business, and their response to these changes in the spirit of the Gene Keys Approach and Noble Code, and in compliance with the existing and future legal regulatory requirements such as the new EU AI Act with its worldwide effect.
Team 64, the team behind the Gene Keys organisation, strives to model and uphold these values in our use of AI tools.
Transparency – Gene Keys books, courses, products and websites do not use AI-generated text. Any use of AI-generated imagery will be labeled. When we develop and/or use any AI systems, we will ensure that such are developed and used in a way that allows appropriate labelling, traceability and explainability, while making all users aware if and when they are interacting with an AI system.
Honour – We respect authorship and honour the source. Gene Keys Publishing Ltd. does not permit content from our books, courses, or website material to be used by AI or machine-learning systems without expressed consent, for any purposes, including training.
Privacy, Consent and Data Governance – Community contributions and customer participation in genekeys.com offerings are not being monitored or used in any AI or machine-learning systems. Any potential future projects that include AI learning will ask for explicit consent first.
Legal and regulatory requirements – We will continue to keep abreast with the changing legal and regulatory landscape, as this may apply to The Gene Keys Companies, especially requirements related to data governance, human agency and oversight, technical robustness, safety, diversity, non-discrimination, fairness and accountability. We will duly inform all deployers of the capabilities and limitations of any AI systems and affected persons about their rights.
Integrity – We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation and ensure protection against any potential harmful effects of AI.
Synthesis with Playfulness – When AI tools may be used in our future projects, we invoke the gift of delight with the magic of synchronicity and synthesis as an inspirational aid to human artmaking instead of replacing it.
Transparency
Gene Keys books, courses, products and websites do not use AI-generated text. When AI-generated imagery or AI-assisted editing tools are used in the creation of our media and will be labeled appropriately. When we develop and/or use any AI systems, we will ensure that such are developed and used in a way that allows appropriate labelling, traceability and explainability, while making all users aware if and when they are interacting with an AI system.
AI-Generated Text
None of the writing and related supporting documents (such as questions and answers, guidelines, policies or interactions) in the official Gene Keys courses, products, books, and resources on genekeys.com have been created with any AI tools. The writings and core teachings are under copyright by Richard Rudd, the founder, The Gene Keys Companies, or by supporting team members credited within the content.
Unless AI systems perform an assistive function for standard editing or do not substantially alter the inputs or are purely semantic, any future AI-generated or AI-assisted writing when included will be properly labeled and marked in a machine-readable format and detectable as artificially generated or manipulated.
AI-Generated Images, Audio & Video content
Some images, graphics, audio and video used in the creative media from genekeys.com may include AI-generated layers or AI-assisted editing tools. We strive to always adhere to proper licensing and artist attribution.
When AI systems are used to generate or manipulate image, audio or video content that appreciably resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful (Deep fakes), we will also clearly and distinguishably disclose that the content has been artificially created or manipulated by labelling the AI output accordingly and disclosing its artificial origin.
Where the content forms part of an evidently artistic, creative, satirical, fictional or analogous work or programme, the transparency obligations as set out are limited to disclosure of the existence of such generated or manipulated content in an appropriate manner that does not hamper the display or enjoyment of the work, including its exploitation and the use.
Any fully AI-generated images will be properly labeled and marked in a machine-readable format and detectable as artificially generated or manipulated to comply with the transparency requirement.
Honour the Source
We respect authorship and honour the source. Gene Keys Publishing Ltd. does not permit content from our books, courses, or website material to be used by AI or machine-learning systems without expressed consent, for any purposes, including training.
Richard Rudd, author and founder of the Gene Keys, does not consent to the Gene Keys content being used or downloaded by any third parties for the purposes of developing, training or operating artificial intelligence or other machine learning systems (“Artificial Intelligence Purposes”) without expressed written permission by Gene Keys Publishing.
While Richard and the team are exploring different potential ways to use the amazing technologies available with AI, they are doing so with deep care and patience.
Let us together model a culture of honoring authorship and copyright by citing sources, acknowledging credit, and respecting IP.
Privacy & Consent
Community contributions and customer participation in genekeys.com offerings are not being monitored or used in any AI or machine-learning systems. Any potential future projects that include AI learning will ask for explicit consent first.
We at Gene Keys honor the privacy and consent of all of our users. We commit to handling all data responsibly and obtain explicit consent before collecting or utilizing any personal information.
While the Gene Keys profile and its related teachings may feel profoundly personal in its resonance – we do not train any AI or machine learning systems on participants data.
Please refer to our Terms & Privacy Policy for more specifics on how we use and store your data.
Detection and cooperation – Whilst there are so many unknowns we welcome any recommendations for the detection and labelling of artificially generated or manipulated content involving the Gene Keys Teachings, including to support practical arrangements for making, as appropriate, the detection mechanisms accessible and facilitating cooperation with other actors along the community, disseminating content or checking its authenticity and provenance to enable our community to effectively distinguish AI-generated content.
Integrity
We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation and ensure protection against any potential harmful effects of AI.
We understand that an ethical approach to AI will require ongoing learning. We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation.
Any use of AI-assisted technologies in our business, communication, or production should be used to augment and empower the creative genius of team members and contribute positively to the whole.
Playfulness
When AI tools may be used in our future projects, we invoke the gift of delight with the magic of synchronicity and synthesis as an inspirational aid to human artmaking instead of replacing it.
Generative AI can be fun, insightful and inspiring when used for personal play. However, it has an impact on the environment, the creative resources of the human art that used in its training, and the potential to spread confusing and inaccurate messages. We want to take a grounded approach into the future – to enjoy the exciting evolutions of technology without forgetting about our own inherit technology of genius within each of us.
If and when AI tools are used in our projects, we invoke the gift of delight to bring the magic of synchronicity and synthesis as an inspirational aid to human artmaking instead of replacing it.
Legal and Regulatory Requirements
We will continue to keep abreast with the changing legal and regulatory landscape, as this may apply to The Gene Keys Companies, especially requirements related to data governance, human agency and oversight, technical robustness, safety, diversity, non-discrimination, fairness and accountability. We will duly inform all deployers of the capabilities and limitations of any AI systems and affected persons about their rights.
PROHIBITION OF ARTIFICIAL INTELLIGENCE USE BY THIRD PARTIES: Any use of The Gene Keys Companies materials and publications such as books, texts, products, courses, transcripts of events, audios, videos, images, websites, or other resources in whatever form to develop, train, re-train, test and validate the artificial intelligence systems and any related technologies is expressly prohibited. The Gene Keys Companies reserve all its rights to enforce any such prohibited and unauthorized use.
