Gene Keys Guide

Thank you for viewing my profile. I am a local Gene Keys Guide based in Henley-on-Thames, UK, serving individuals in person in Oxfordshire, Buckinghamshire, and Berkshire, as well as others remotely. My role as a Gene Keys Guide is to support individuals seeking to utilise Gene Keys for personal development and leadership growth. I support men, women, entrepreneurs and leaders of all types. I also work with organisations.
From a big-picture perspective, I am a Wisdom Thought Leader, Speaker, and Guide. I am a veteran of Personal Development and Leadership Development, not just as a practitioner, but also as a creator and service provider.

I am a former Royal Naval Officer, Oil Company Executive, and Entrepreneur, serving as Managing Director of a UK Top 100 company subsidiary and Founder of a Tech Company, achieving a record-breaking IPO, serving as CEO of a Publicly Listed Company for approximately 5 years. I have also done many low-level jobs, including being a grocery delivery driver, making 15,000 deliveries, which connected me deeply to other people and grounded me in humility. I am a bestselling author of 15 non-fiction books, with over $ 3.8 million in sales, which have been endorsed by numerous top-tier leaders internationally. I am a true thought leader and game changer, dedicated to helping others make a difference, achieve change, transformation, and even transcendence. I am a pioneer of the light, of the new, the different and the better.

These facts are merely milestones in a far more complex life and career story that has culminated in a deep desire to serve my higher purpose, as well as the needs of others and humanity. Gene Keys has been life-changing for me; it has helped me understand my life story, why I am here on earth at this time, and what I need to do to change, transform, and transcend. For the first time, I have found the answers I have been seeking for so long. My Gene Keys Vocation Key is Gene Key 7, which is the way of guidance. Richard Rudd, Founder and Creator of Gene Keys, says: “All those with Gene Key 7 in their profiles have a profound responsibility resting on their shoulders – to guide humanity into the future, hopefully a new and better future”.

Gene Keys has helped me discover that my personal life journey has been characterised by continual change, living life fully, and experiencing the full spectrum of pain/pleasure, success/failure, etc. Gene Keys suggest that it is akin to having experienced multiple lifetimes within a single lifetime. Put bluntly, I have been shaped by life and have evolved into an altruistic servant of humanity, a philanthropist oriented towards a higher purpose and dedicated to serving the greater good. It is very difficult to compare me to others. I am a pioneer, innovator, visionary, and sage who helps graft the new onto our ancient rootstock.

My new book, “Serious About Wisdom – The Highest Human Attribute,” is scheduled for release early in 2026. I am a pioneer of Wisdom Development. From my perspective, the pursuit of wisdom is the highest form of personal development and leadership development. Gene Keys is a living wisdom system and integrates beautifully into my wider wisdom development solutions.

My forte is helping people quickly benefit from the Gene Keys System, especially those new to Gene Keys. I believe that most people don’t need much guidance. My primary Gene Keys Guidance is to support people new to Gene Keys in quickly and efficiently getting started on the Gene Keys path at a low cost. Different people may require guidance when they are stuck or struggling with a particular issue. I am a complete supporter of the entire Gene Keys Transmission and ecosystem. Most of what you need is provided by Gene Keys themselves.

With my extensive knowledge of psychology, psychometric assessment tools, personal development, leadership development, and the path of spiritual and esoteric enquiry, I possess a wealth of expertise to help you solve problems, achieve change, transformation, and improvement in your life, work, or organisation.

I am very familiar with the Activation Sequence, Venus Sequence, Pearl Sequence, Contemplation and the Star Pearl, as well as the Gene Keys Books and Resources.