Branding Standards
Please review this updated video from October 2023
Gene Keys Branding Standards for Guides and Affiliates
Thank you for your commitment to the teachings and the care you bring in sharing them with your communities. We’ve established the following branding standards to ensure a clear, consistent, and exquisite customer experience, and to help support your success as a Guide.
These have been crafted with care for customers and participants, reflecting our desire to cultivate a positive experience with the Gene Keys brand while supporting your unique creative expression and credibility as a Guide sharing the teachings.
As some branding elements are legally protected, it’s important to create coherence and clarity to ensure a successful collaboration for everyone involved.
Registration and Title
To become a Gene Keys Guide, you agree to:
- Engage in personal study: Spend at least six months contemplating the material within the official Activation, Venus and Pearl Sequence online courses under your personal genekeys.com account.
- Complete the Guides Programme: Dedicate at least three months to contemplating and finishing the requirements of the Guides Programme.
- Sign the Guides Agreement: After completing the above, you’ll formalize your role by signing the Guides Agreement, which includes a commitment to honoring the source of the Gene Keys teachings.
- Receive a Certificate of Contemplation: Upon signing the agreement, you will receive a certificate and be recognized as a Gene Keys Guide.
Avoid use of “Certified” Guide
While you do receive a certificate, the Guides Programme does not offer “certification.” Therefore, please use the title “Gene Keys Guide” and avoid using the term “Certified.”
Affiliate Registration
Upon completion of the Guides Programme and execution of the Guides Agreement, a Gene Keys Guide is able to apply for a unique Affiliate referral ID.
The Gene Keys Guides Agreement, Branding Standards, and Affiliate Agreement apply to any Guide who promotes eligible Gene Keys products or services for a referral commission.
You can review the Affiliate Agreement in full here: https://genekeys.com/affiliate-policy
Maintain an up-to-date Email & Mailing Address
As a Gene Keys Guide, you will need to keep your email address & mailing address updated in your genekeys.com username. This will help us maintain consistent communications with you about any changes, updates, or opportunities for our Gene Keys Guides.
- Update your Email here
- Update your Billing Address here
- Contact Support for any technical issues here
Honour the Source
We ask that all Guides please honour Richard Rudd and the source materials that have been created here at genekeys.com.
Please remind all participants to purchase their own version of any relevant Gene Keys teachings directly on their own account on genekeys.com. This ensures everyone is able learn directly from the original transmission.
In the spirit of reciprocity, Gene Keys Guides also earn an affiliate commission on eligible products by either using their Affiliate Referral ID or selling / bundling courses using the wholesale shop option.
Linking directly to Gene Keys Products (Affiliates)
When linking directly to products on genekeys.com or the books available on amazon.com, you may use the trademark Gene Keys logo and appropriate marketing materials.
Be sure to use your Affiliate Referral ID to earn 30% commission off of any sale using your link!
You may share Free Resources publicly available on genekeys.com, and use your own affilaite referral ID to always credit the source material
Do not share private course materials or copyrighted materials without expressed permission or included in a wholesale bundled course (see below)
Using the Guides Wholesale Shop
Purchase Gene Keys Products at a discounted rate to bundle with your events & services!
Your wholesale discount is the same percentage as your Affiliate Referral Rate (30%). Either way, you will earn 30% commission on any sale.
This method guarantees that all of your clients will have full access to the course in its original format on genekeys.com. This ensures you are honouring the source and does not rely on the cookie-based tracking of the Affiliate ID for earning your commission.
Intellectual Property – Copyright and Trademarks
The ‘Gene Keys’ name and its associated 64 dot logo are trademarks registered to Gene Keys Publishing Ltd. All other original assets, including but not limited to, literary works, artistic works, website content and sound recordings, are protected under copyright or used with appropriate license.
Upon completing the Guides Agreement, you are formally granted the right to use otherwise protected media assets. These assets are included for your use in the Guides resource library.
Marketing Material
Marketing materials are available for each Gene Keys course and can be used alongside advertising your own Guides offerings.
Please ensure to link back to the original course materials, either through your affiliate link or bundled products from the wholesale shop.
Offering Creation
Individual creativity is a gift and act of service. We encourage Guides to embrace their creative genius when it comes to offering creation and branding.
Below are considerations for Guides when it comes to offering creation.
Imitation vs Supplementing
Imitative content refers to re-creating a course or offering that essentially duplicates a Gene Keys course or teaching under your own brand.
For example, creating an online course titled “Genius” that covers the same content as provided in the Genius book or the Activation Sequence course but does not require access to the original teachings is not allowed. This is an imitation rather than a guided journey.
You may wish to create a “Journey to Genius” course that supports people through the Activation Sequence with your supplemental live sessions, as long as your participants purchase the original course on genekeys.com or course access is included through the Guides Wholesale Shop option.
We want to empower Guides to:
1. guide others through official Gene Keys courses on genekeys.com, providing their service in addition to the source content.
–or–
2. create new original content that is inspired by / reinforced by the Gene Keys but is not a direct imitation of one of the existing courses.
This includes all courses and books published and those currently still in development.
Clarity of Branding
“The secret to prosperity is branding. Your Brand is about how you project your inner essence out into the world.” – Richard Rudd, The Pearl Sequence
The Gene Keys are meant to inspire each Guide into their own Higher Purpose, which includes a unique and individual style and branding. Your Brand is the energetic signature you bring to your work. As the Pearl Sequence shows us, the Life’s Work sphere becomes your own unique brand and voice that will attract prosperity and the people you’re meant to reach.
A potent example of this – Gene Key 64 is Richard’s Life’s Work and Brand. The impact of sharing his Illumination through the vehicle and voice of the Gene Keys.
URL Usage
In an effort to avoid confusion for customers, we ask that you please do not use domain names that are exactly the same as, or very similar to, the Gene Keys brand name or website address of genekeys.com.
We want to ensure customers are clear when they’re interacting with you, and when they’re interacting with us. The only instance Gene Keys may be used within a URL is for official translators, and its use is defined under agreement.
Contemplative inquiry:
- Is my event or service unique to me, or, is it so similar to a Gene Keys product that it could confuse the average user? Could someone easily mistake my offering with an official Gene Keys offering?
- Do I clearly state that I am hosting or guiding this event / service? Does my client understand this offering is from a Gene Keys Guide?
- Have I honoured the source by linking back or requiring specific course material from genekeys.com where applicable? Have I encouraged all participants to visit / purchase from genekeys.com using my affiliate link?
- Have I included the course as a ‘bundle’ with my offering using the wholesale shop?
Levels of Integration with Gene Keys content
1) Event ‘inspired’ by the Gene Keys wisdom
- Mention the Gene Keys body of work as a source of inspiration, citing Richard Rudd for any quotes or excerpts, and linking to genekeys.com where appropriate
- Use your own branding so as to not confuse it with a published Gene Keys product or course
- Use free resources from genekeys.com (with credit) or create your own contemplative resources
- Use approved marketing materials from genekeys.com when directly linking to the original source materials
- Do not include downloads of private course materials or remix copyrighted material without permission
- Examples of ‘Inspired by Gene Keys’ events
- Dance the Gene Keys – movement event with music and facilitated ecstatic dance inspired by Shadow – Gift – Siddhi
- Conscious Parenting with the Gene Keys Podcast – Conversations inspired by the Gene Keys and the impact it has had in the lives of parents
2) Event / Session that introduces specific concepts/teachings from courses
- Encourage your participants to purchase the related course on genekeys.com for their own ongoing study
- Inform newcomers of the difference between the books and online courses (meditations, lines, and all past webinar content and transmissions from Richard Rudd and Team, which is updated often)
- Reminder that if they wish to join a Deep Dive Retreat, or continue their journey into Guides and Ambassadors, they need to have the online courses
- This can be a great opportunity to incorporate your affiliate link!
- Use free resources from genekeys.com (with credit) or create your own contemplative resources
- Use approved marketing materials from genekeys.com when directly linking to the original source materials
- Do not include downloads of private course materials or remix copyrighted material without permission
- Examples of ‘Events that incorporate some teachings’
- Introduction to the Gene Keys workshop – Two hour workshop introducing the Activation Sequence and Gene Keys
- Personal Golden Path Profile session – 75 Minute personal session walking through a brief overview of your Hologenetic Profile, and integrating it into your life
3) Event, Retreat, or Session Series that walks through a full Course / Set of Teachings
- Require participants to have purchased the core materials on genekeys.com (either through Affiliate or Wholesale)
- Include the wholesale price point of the course in your own service’s cost
- Or require all participants to make a separate purchase on genekeys.com
- Approved marketing materials can be remixed and used for your offering
- Private course materials can be shared with participants who have purchased the original materials.
- Examples of ‘Events that walk through an entire course’
- 10-week Guided Activation Sequence online journey – personal sessions bundled with access to the Activation Sequence course from genekeys.com
- Ongoing monthly Pearl Coaching package – requires the client to purchase the Pearl Sequence course from genekeys.com
- Seven Sacred Seals Weekend Intensive – includes access to the Seven Sacred Seals course from genekeys.com
Guiding others through Gene Keys courses
Purchase – Participate – Promote
- Have I purchased the online course from my own account?
- Have I contemplated this course and its teachings deeply in my life?
- As I share my own service, study group or event, do I properly attribute and honour the source?
- Have I required all of my participants to purchase the related book or course from genekeys.com?
- Is it possible to bundle the course using affiliate sales or the Guides wholesale shop?
Clarity of Branding
- Is my event / service title unique to me or is it too similar to a genekeys.com product that it could be confusing for a user?
- Would someone think my course is the same as Richard Rudd’s course?
- Do I clearly mention that I am hosting or guiding this event / service?
- Does my client understand this offering is from a Gene Keys Guide? (ie not a Richard Rudd or genekeys.com event, etc)
- Have I honoured the source by linking back where appropriate, or requiring specific course material from genekeys.com where applicable?
- Have I encouraged all participants to visit / purchase from genekeys.com using my affiliate link?
- Have I included the course as a ‘bundle’ with my offering using the wholesale shop?
New Bodies of Work - Synthesizing Gene Keys
If you’re combining Gene Keys with other practices, please adhere to these standards:
- Maintain Professional Standards: Ensure that you possess any required licences or certifications for any other service, modality, or system included in your offerings.
- Respect Intellectual Property: Verify that your content does not infringe upon any third parties’ copyrights or intellectual property.
- Transparently Attribute Gene Keys: Clearly articulate in your product descriptions, service details, or website that you are incorporating your work with the contemplative teachings of Gene Keys, and use your affiliate link where appropriate.
- Distinguish Gene Keys’ Purpose: Even if the other modalities you use have therapeutic applications, emphasize that Gene Keys is a contemplative tool for self-discovery, rather than a therapeutic practice.
- Maintain Your Unique Branding: Utilize your unique branding and refrain from duplicating specific Gene Keys course materials or resources unless you are also providing the wholesale purchase of the original Gene Keys course through genekeys.com.
- Include the General Disclaimer: Include the standard Gene Keys disclaimer in applicable sections of your website and within your service or product descriptions.
Please contact [email protected] with any questions or concerns.
Courses Available for your own Guides Events & Services
Courses available for Guides
The following courses are available for Guides to share and promote inside their own services and events.
- The Golden Path (1 – 3)
- The Activation Sequence
- The Venus Sequence
- The Pearl Sequence
- Run your own “Deep Dive Virtual Retreat”
- The Art of Contemplation
- The Epiphany Experience
- The Seven Sacred Seals
- The Siddhi Palm Mudras
- Seven Days of Grace
- The Dream Arc (see additional requirements here)
- The Delta* (with additional Delta Guides module)
Please keep your official Gene Keys Guides promotions, services, and events related to the available courses listed above. If you have a specific question or proposal, you may contact [email protected]
*For those interested in taking The Delta Programme out into the world, additional pre-requisites are required. Click here to learn more
Courses not available for use
The following courses are currently in development or under review and are currently ineligible for Guides to promote through their own services or events at this time. If these additional courses become available for Guides to use or promote, we will inform you via email and update this list.
- The Star Pearl
- Dare to be Divine (this course is being updated!)
- 55 Freedom Day / Freedom Retreat
- The Rings of Revelation (Codon Rings)
- The Star of Consciousness (Delta Part 2)
- The Green Lore
- The Emerald Path
- The Sage Lines
- The Codes of Chemistry
- The Crystal Alphabet
- The Master Numbers
- Integral Human Design ©
Please refrain from using these courses in your promotional services and events until the course has been officially cleared for use by Guides. If you have a specific question or proposal, you may contact [email protected]
Product License Agreements
A product licensing agreement is framework that allows for the authorized creation, use, sale, and distribution of a physical product, while respecting the rights of the creator.
If you are a Guide and would like to create a physical product that incorporates or synthesizes the Gene Keys, please get in touch with [email protected] to submit your proposal and inquire about a product license agreement.
*Please note we are currently developing a simplified Guides Licensing Pathway, which we will share updates about as soon as we’re able.
Use of Excerpts & Quotes
Use of Excerpts and Quotes
To properly quote published material, please:
- place quotation marks around the text taken
- follow the quote with the author’s name and source location (e.g: book title, webinar)
- ‘fair use’ is generally a quoted section of one paragraph or less
The Gene Keys: Embracing Your Higher Purpose is published by Watkins Media Limited. To utilize its content more than what is outlined above, you may need specific permission and/or a licensing agreement. Please contact [email protected] to inquire.
If you include any other media, text, or teachings within your Guides offering, you are responsible for ensuring you have the necessary permission and that your work does not violate anyone else’s copyright.
Sharing Files
We understand PDF versions of copyrighted materials, including the Gene Keys book, exist online. However, distributing these files is a copyright violation and a disservice to Richard as an author.
Private course materials (e.g., slides, graphs, charts, audio files, etc.) can be shared in a Guide’s offering if the origin course is also owned on the participant’s own genekeys.com account, the material is appropriately credited to the course.
We request that course materials not be shared on any public platforms.
Free resources may be distributed widely, including videos on the official Gene Keys YouTube channel. Please share the source location via direct link. You can also add your affiliate referral ID to earn revenue when sharing free resources on your platform. Please refer to the Affiliate Agreement for more information.
Regarding Artificial Intelligence (AI)
Richard Rudd does not consent to the Gene Keys content being used or downloaded by any third parties for the purposes of developing, training or operating artificial intelligence or other machine learning systems (“Artificial Intelligence Purposes”) without expressed written permission by Gene Keys Publishing
Please review Richard’s video and statement about the Gene Keys Approach to AI, including our updated terms and conditions – https://genekeys.com/ai
Paid Advertisment Policy
Paid Advertisement Policy
Including Google – Adwords, Display, YouTube and Meta, LinkedIn, and Twitter etc.
- Gene Keys Ltd. leverages paid advertising to effectively promote the Gene Keys®️, Gene Keys specific products and events across all official social media channels. This practice aligns with our commitment to sharing the Gene Keys teachings far and wide, embodying blissful service, and enhancing community engagement.
- We do not authorize any affiliate to pay for advertising using the specific keywords ‘Gene Keys’ or product names under the Gene Keys Publishing trademarks. If you are interested in using paid advertisements for your promotional campaign, please contact [email protected] with your proposal for our team to review.
Paid Advertisement Policy
Guides and Affiliates are expressly prohibited from using paid advertising, including, but not limited to, social media advertising, pay-per-click advertising, display advertising, and retargeting, to promote the Gene Keys products or services, brand, or website, unless they have received explicit written consent.
This includes, but is not limited to:
- Bidding on keywords related to the Gene Keys brand, products, or services on search engines like Google, Bing, or any other search platform.
- Running ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, or any other social media platform, promoting the Merchant’s brand, products, or services.
- Using banner ads or other forms of display advertising on websites or other online platforms to promote the Gene Keys brand, products, or services.
- Using retargeting or remarketing technologies to display ads to users who have previously interacted with the Gene Keys website or content.
Any unauthorised use of paid advertising by Guides or Affiliates may be considered a breach of this agreement and may result in the termination of any standing agreement or forfeiture of any pending commissions.
Additional Information
General Disclaimer Example
“This (session / event / study group / workshop / retreat) is a personal journey of self-exploration, using a contemplative practice. As your Guide, I am fully responsible for running this (session / event / study group / workshop / retreat), and any guidance or support I am giving you is to assist your own journey of self-discovery. I too remain a student of Gene Keys and I am neither a teacher nor a trainer. Your participation in this session is your acceptance that I do not provide any type of psychological, therapeutic support or other professional advice, nor I am able to assess if you are medically or psychologically fit to take part in the events. You accept that you are fully responsible for your own wellbeing, choices and actions. I or Gene Keys shall not be liable for any physical, psychological, emotional, financial, or commercial decisions or damages you may incur after attending this event. However, if I provide any professional therapy for which I have credentials, such is covered by my own professional license, certification and insurance. Any information or data shared with me prior or during the sessions, or any events, is in strict confidence and will not be shared, published or otherwise used for my or anyone else’s benefit or be stored or filed in any system against your expressed wishes.”
Branding Resources & Marketing Materials
Guides Branding Resources & Marketing Materials are being updated.
Thank you for your patience and understanding.
Below you can browse the asset library - click an image to enlarge and download
