Affiliate Agreement

The Noble Code

An Ethical Agreement for all those working with the Gene Keys

The purpose of this document is to outline a simple set of values, rooted in the highest principles of the Gene Keys, to act as guidelines for all members of our extended Gene Keys community. We are each invited to follow and embody these guidelines to the very best of our ability, both in our private and our professional life. Thus we aim to work together towards greater self-honesty, forgiveness and care, fostering a unified spirit of reverence for all beings and their various stages of transformation.


Gene Keys Affiliate Program Agreement (the “Agreement”)

The Gene Keys Affiliate Program is available to all Gene Keys Guides and approved Network Partners. Affiliates are empowered to promote and share existing and qualified Gene Keys products to generate commissions based on referral sales. 

For those wishing to create new products or services related to the Gene Keys, please click here to learn more about becoming a Gene Keys Guide.

For those wishing to create new products or services using Gene Keys copyrighted material and teachings, please contact [email protected] to enquire.

The purpose of this Agreement is to set terms for the relationship between Gene Keys Limited, Gene Keys Publishing Limited, and Gene Keys Group Limited (collectively, the “Merchant”) and the party promoting the Merchant’s products or services for a referral commission (the “Affiliate”).

To participate in the Gene Keys Affiliate Program, you consent to the terms of the Agreement outlined below.

Affiliate Registration

A Gene Keys Guide is automatically assigned a unique Affiliate referral ID upon completion of the Guides Programme and execution of the Guides Agreement. 

Network Partners are approved through application, on a case-by-case basis.

Upon registration, the Affiliate understands and agrees to:

  • all additional Affiliate policies listed below
  • only share information related to products and courses which have been officially approved and published by the Merchant
  • honour the intellectual property and copyright of Richard Rudd and Gene Keys by citing the author’s name when using any excerpts and providing links for any related courses or products directly to genekeys.com
  • not perform any work that infringes on the Merchant’s intellectual property rights or the intellectual property rights of any third party, including, but not limited to, refraining from sharing, reproducing, recording, copying, disseminating, or distributing any material or content without the explicit permission of the Merchant and/or the original author, as applicable.
  • indemnify the Merchant for any costs, claims, loss or damages suffered by the Merchant due to breach of this Agreement. 

Affiliate Tools

The Affiliate is granted access to tools such as media assets and other resources to support promotional campaigns. The Affiliate agrees to receive email updates via the Affiliates Newsletter, which may contain additional offers, invitations, updates and important information regarding the program.

Paid Advertisement Policy

The Affiliate is expressly prohibited from using paid advertising, including, but not limited to, social media advertising, pay-per-click advertising, display advertising, and retargeting, to promote the Merchant’s products or services, brand, or website, unless they have received explicit written consent from the Merchant.

This includes, but is not limited to:

  • Bidding on keywords related to the Merchant’s brand, products, or services on search engines like Google, Bing, or any other search platform.
  • Running ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, or any other social media platform, promoting the Merchant’s brand, products, or services.
  • Using banner ads or other forms of display advertising on websites or other online platforms to promote the Merchant’s brand, products, or services.
  • Using retargeting or remarketing technologies to display ads to users who have previously interacted with the Merchant’s website or content.

Any unauthorised use of paid advertising by the Affiliate may be considered a breach of this Agreement and may result in the termination of the Agreement or forfeiture of any pending commissions.

Requesting Permission

If the Affiliate desires to use paid advertising, they are asked to submit a detailed proposal to the Merchant outlining the proposed advertising strategy, including:

  • The specific advertising platforms they intend to use.
  • The keywords or targeting criteria they plan to use.
  • The advertising copy and creative materials they will use.
  • Their budget and projected reach.

Please submit the proposal to [email protected] for review.

The Merchant will review the proposal and, at its sole discretion, may grant or deny permission. Any permission granted will be in writing and may be subject to specific terms and conditions.

Marketing Transparency 

The Merchant and Affiliate acknowledge the importance of transparency, honesty, and respect for consumers and the collective by commitment to engaging in ethical marketing practices. 

The Affiliate agrees to respect the Merchant’s brand and reputation by upholding the following:

Transparency and Disclosure

The Affiliate agrees to clearly disclose their affiliate relationship to their audience in all communications where an affiliate link is present. Disclosure must be easily noticeable, placed prominently and near the affiliate link or promotional material, and understandable by the average consumer.

Disclosure Examples:

Acceptable disclosure examples include, but are not limited to:

  • Affiliate Link: I may earn a commission if you purchase through this link.
  • This content contains an affiliate link.
  • As an affiliate, I may earn from qualifying purchases.

The Affiliate can use other similar wording that clearly conveys the affiliate relationship. 

Honesty and Accuracy

The Affiliate agrees to promote the Merchant’s products or services honestly and accurately. The Affiliate will not make false or misleading claims about the products or services, their features, or benefits. The Affiliate will not exaggerate or misrepresent the value of the products or services.

Payouts

Requirements and Schedule

Payouts are made via PayPal merchant service and require each Affiliate to have a PayPal account to receive commissions. Payouts for earned referrals occur at the beginning of each calendar month, no later than the 10th day.

Total referrals of $10.00 or more are paid out. Due to online processing fees, if the total referral for a month is less than $10.00, the referrals will not be paid until the total accumulates over $10.00 

Due to our 30-day refund policy, payouts will not be made on referral sales for at least 30 days in the next appropriate billing cycle. For example, all referral sales made in the month of January will not be paid out as a commission to the Affiliate until March. 

Though it may not be your preferred payout option, at this time, we do require the use of PayPal for any Affiliate based in a country that accepts this PayPal payments. If you work in a country that does not accept PayPal payments, please contact [email protected].

Affiliate Payouts for Online Retreats and Pre-Sale Items

Our refund policy allows customers to request a refund up to 30 days after the event / product start date for Online Retreats and pre-sale items.

Registration often opens 1 to 2 months before an Online Retreat or course launch. That order is considered open until the 30-day refund period is complete. A refund report will be calculated 30 days after the event begins and cross-referenced with Affiliate payouts. 

If there are orders that were paid out but have been refunded, the total ineligible commissions will be deducted from the Affiliate in a future month’s payout to compensate for the rejected order. This ensures that Affiliates do not have to wait 3 to 4 months before receiving a commission, and the Merchant will not be overpaying for orders that are no longer valid for commission.

For pre-sale products, or late registration retreat sales made after the official start of the retreat, the refund policy and Affiliate payout procedure return to the standard 30-day policy from date of purchase.

Variable Affiliate Referral Percentages per Product

Please note that different products may have different affiliate referral percentages.

Affiliate Commission for Products under $50

Some products are designed to be lower in price to give visitors a chance to purchase more affordable options before committing to a full priced course or retreat.

For these products, listed under $50, affiliates will receive 10% commissions instead of their usual rate. We honor our affiliates for helping to spread the word about these new products. Though it is a smaller referral rate for these products, we hope they will be a great way to get newcomers to try out the Gene Keys which could lead to additional referral sales for the affiliate when they upgrade to a full course or retreat.

The affected products include, but are not limited to, ‘The Codon Rings’ series, ‘The Siddha Palm Mudras’ collection and upcoming one-off webinars. Visit the Affiliate Dashboard for updates on specific products and comissions as needed.

Affiliate Payouts for Automatic Credits/Deductions for Affiliate Payouts

In the event of ineligible referrals being paid out to Affiliates, or a credit is needed for a referral that was misappropriated by an error in the system, we will apply the deduction or credit to the next month’s Affiliate Payout period. That change will be reflected on the Affiliate dashboard.

If you have questions about a deduction or credit applied to your account, please reach out to [email protected], and we can review your account with you.

Privacy Policy

Fixing Referral Errors and Manual Commission Payments

Please ensure that you encourage your users to click on your unique Affiliate link. This way, the cookie system records the sale, and you should receive the appropriate commission. However, although the Merchant is committed to providing improved resources for tracking clicks, sales, and customers, the cookie system is not foolproof, and users may not always click on your link to get to our website. Therefore, we cannot guarantee that all referral sales will be tracked using the current affiliate tools provided and that you will receive the commission.

Due to high administrative costs and technological limitations, we also cannot guarantee that we can fix referral errors or offer manual commission payments. 

The Merchant will update the Affiliate when new or improved resources become available.

Affiliate Commissions on Personal Purchases

We do not allow commissions to be generated on your own purchases, which includes ‘Purchase for a Friend’.

You can only give a commission on your purchase to another Affiliate (if using their affiliate link) or to the Scholarship Fund. The option to donate the commission to the Scholarship Fund appears during checkout.

If you are a Guide, you receive a 30% discount for most digital products rather than a payout on your own purchases. Please note the Guides discount is only available on some products.

Termination

This Agreement is entered into for an indefinite period unless terminated with immediate effect by written notice to the other party if such party:

a. is in a material irremediable breach of any term of this Agreement or (if such breach is remediable) fails to remedy that breach within a period of ten (10) days after being notified in writing to do so;

b. repeatedly breaches any of the terms of this Agreement in such a manner as to reasonably justify the opinion that its conduct is inconsistent with the intention, purpose and the terms of this Agreement;

c. may bring any party to this Agreement into disrepute or a continuation of this Agreement may pose not only a reputational risk but also a legal or financial risk to such party; or

d. simply wishes to part ways without stating a reason.

Following the termination of the Agreement:

(a) the Merchant shall remove the Guide Affiliate from its directories, websites and any other materials and terminate the Guides Agreement;
(b) the Merchant shall remove a non-Guide Affiliate from its Network of Partners or any relevant directories or any other materials; and
(c) the Affiliate shall cease to benefit from the referral commission program, though such Affiliate may still receive the referral commission due from the previous billing cycle.

Other Terms

The rights and obligations related to “Confidentiality”, “Data Protection”, “Intellectual Property Rights”, “Governing Law”, “Resolution of Disputes” and the “Gene Keys Terminology” as set out in the Guides Agreement shall be deemed to apply to all Affiliates, whether or not such Affiliate is a Guide, and shall survive the termination of this Agreement.

Effective day


This Agreement is effective on the day of its publication. It replaces and supersedes in its entirety any previous Affiliates Agreements or Affiliates Policy or other terms and contracts as may have been in place from time to time, prior to the publication of this Agreement with the existing Affiliates. Any new Affiliate will automatically be bound by the terms of this Agreement. This Agreement may be further varied and updated by the Merchant as needed through the publication on the above website. 

Gene Keys Approach & Terms of Use