Branding Guidelines

Please review this updated video from October 2023

Table of Contents

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Gene Keys Guide vs. Certified Guide

In order to become a Gene Keys Guide, we require at least 6 months of contemplation on the online Activation and Venus sequences, and at least 3 months of contemplation and then completion of the Guides Programme. After completion, all participants become Gene Keys Guides by signing the Guides Agreement and commiting to honor the source. At this point, Guides are given a Certificate of Contemplation and are able to be called a Gene Keys Guide. Although all Guides receive a certificate, there is no certification process, so please do not use the term ‘Certified.’ Gene Keys Guide is the preferred title.

Maintain an up-to-date Email & Mailing Address

As a Gene Keys Guide, you will need to keep your email address & mailing address updated in your genekeys.com username. This will help us maintain consistent communications with you about any changes, updates, or opportunities for our Gene Keys Guides.

Update your Email here
Update your Billing Address here
Contact Support for any technical issues here

Honour the Source

The goal of these guidelines is to support coherence and integrity in how we, as Gene Keys Guides, share the teachings out into the world. This includes honouring Richard Rudd and the source materials that have been created here at genekeys.com, as well as respecting all publishing agreements and intellectual property rights.

We can honour the source by reminding all participants to purchase their own version of any relevant Gene Keys Teachings directly from www.genekeys.com to enable any participant to learn directly from the source materials, and to ensure consistency with the Gene Keys Teachings.

In the spirit of reciprocity, Gene Keys Guides can do this while earning a 30% commission by either using their Affiliate Referral ID or selling / bundling courses using the wholesale shop option.

Linking directly to Gene Keys Products (Affiliates)

When linking directly to products on genekeys.com or the books available on amazon.com, you may use the trademark Gene Keys logo and appropriate marketing materials.
Be sure to use your Affiliate Referral ID to earn 30% commission off of any sale using your link!
You may share Free Resources publicly available on genekeys.com, and use your own affilaite referral ID to always credit the source material
Do not share private course materials or copyrighted materials without expressed permission or included in a wholesale bundled course (see below)

Using the Guides Wholesale Shop

Purchase Gene Keys Products at a discounted rate to bundle with your events & services!
Your wholesale discount is the same percentage as your Affiliate Referral Rate (30%). Either way, you will earn 30% commission on any sale.
This method guarantees that all of your clients will have full access to the course in its original format on genekeys.com. This ensures you are honouring the source and does not rely on the cookie-based tracking of the Affiliate ID for earning your commission.

Creating a Gene Keys Guide Offering

Competing vs Supplementing

Competing or imitative content refers to creating a course or offering that is fundamentally copying a Gene Keys course or teaching into your own brand, without guiding others to the original source material on Genekeys.com

For example, creating an online course called “Genius” that steps through the same content as provided from the Genius book or the Activation Sequence course on genekeys.com, but your course does not require access to the original teachings is not permitted. This is an imitation course and not a guided journey.

However, you can create a “Journey to Genius” course that supports people through the Activation Sequence with your supplementing live sessions, as long as your participants purchase the original course on genekeys.com or course access is included through the Guides Wholesale Shop option.

We want to empower Guides who are either:

A) Guiding others through official Gene Keys courses on genekeys.com, providing their service in addition to the source content.

–or–

B) Creating new original content that is inspired by / reinforced by the Gene Keys but is not a direct imitation of one of the existing courses

Original content that is inspired by the Gene Keys should not be seen as an imitation or replacement of the current Gene Keys courses. This is why we encourage you not to name your own offerings in titles that are too similar to Gene Keys courses, including those currently in development. You can see a list of courses both published and in development below.

Guiding others through Gene Keys courses

Purchase – Participate – Promote

Have I purchased the online course from my own account?
Have I contemplated this course and its teachings deeply in my life?
As I share my own service, study group or event, do I properly attribute and honour the source?
- Have I required all of my participants to purchase the related book or course from genekeys.com?
- Is it possible to bundle the course using affiliate sales or the Guides wholesale shop?

Clarity of Branding

Is my event / service title unique to me or is it too similar to a genekeys.com product that it could be confusing for a user?
- Would someone think my course is the same as Richard Rudd’s course?
Do I clearly mention that I am hosting or guiding this event / service?
- Does my client understand this offering is from a Gene Keys Guide? (ie not a Richard Rudd or genekeys.com event, etc)
Have I honoured the source by linking back where appropriate, or requiring specific course material from genekeys.com where applicable?
- Have I encouraged all participants to visit / purchase from genekeys.com using my affiliate link?
- Have I included the course as a ‘bundle’ with my offering using the wholesale shop?

Levels of Integration with Gene Keys content

1) Event ‘inspired’ by the Gene Keys wisdom

Mention the Gene Keys body of work as a source of inspiration, citing Richard Rudd for any quotes or excerpts, and linking to genekeys.com where appropriate
Use your own branding so as to not confuse it with a published Gene Keys product or course
Use free resources from genekeys.com (with credit) or create your own contemplative resources
Use approved marketing materials from genekeys.com when directly linking to the original source materials
Do not include downloads of private course materials or remix copyrighted material without permission

Examples of ‘Inspired by Gene Keys’ events
- Dance the Gene Keys – movement event with music and facilitated ecstatic dance inspired by Shadow – Gift – Siddhi
- Conscious Parenting with the Gene Keys Podcast – Conversations inspired by the Gene Keys and the impact it has had in the lives of parents

2) Event / Session that introduces specific concepts/teachings from courses

Encourage your participants to purchase the related course on genekeys.com for their own ongoing study
Inform newcomers of the difference between the books and online courses (meditations, lines, and all past webinar content and transmissions from Richard Rudd and Team, which is updated often)
Reminder that if they wish to join a Deep Dive Retreat, or continue their journey into Guides and Ambassadors, they need to have the online courses
This can be a great opportunity to incorporate your affiliate link!
Use free resources from genekeys.com (with credit) or create your own contemplative resources
Use approved marketing materials from genekeys.com when directly linking to the original source materials
Do not include downloads of private course materials or remix copyrighted material without permission

Examples of ‘Events that incorporate some teachings’
- Introduction to the Gene Keys workshop – Two hour workshop introducing the Activation Sequence and Gene Keys
- Personal Golden Path Profile session – 75 Minute personal session walking through a brief overview of your Hologenetic Profile, and integrating it into your life

3) Event, Retreat, or Session Series that walks through a full Course / Set of Teachings

Require participants to have purchased the core materials on genekeys.com (either through Affiliate or Wholesale)
- Include the wholesale price point of the course in your own service’s cost
- Or require all participants to make a separate purchase on genekeys.com
Approved marketing materials can be remixed and used for your offering
Private course materials can be shared with participants who have purchased the original materials.

Examples of ‘Events that walk through an entire course’
- 10-week Guided Activation Sequence online journey – personal sessions bundled with access to the Activation Sequence course from genekeys.com
- Ongoing monthly Pearl Coaching package – requires the client to purchase the Pearl Sequence course from genekeys.com
- Seven Sacred Seals Weekend Intensive – includes access to the Seven Sacred Seals course from genekeys.com

Synthesizing Gene Keys into other bodies of work

If you are synthesizing the Gene Keys into another body of work please be sure to follow these requirements:

Ensure you have the correct license or certification to provide the other type of service, modality, or system you are incorporating into your own offering
Ensure that any content you create does not infringe the intellectual property rights of any third parties;
Clarify in your product, service, or website that you are choosing to bridge your work with the contemplative teachings of the Gene Keys and invite your audience to learn more by visiting genekeys.com (you may use your affiliate link)
Even if the other modalities you are using have therapeutic benefits, clarify that the Gene Keys are a contemplative tool.
Clearly use your own style of branding, and do not use specific course materials or resources unless you are also including the wholesale purchase of the related course in its original format on genekeys.com
Integrate the general disclaimer into appropriate areas of your website and offering
Contact publishing@genekeys.com with any questions or concerns with license, copyright, or the creation of standalone products, printed or digital.

Courses Available for your own Guides Events & Services

Courses available for Guides

The following courses are available for Guides to share and promote inside their own services and events.

The Golden Path (1 – 3)
- The Activation Sequence
- The Venus Sequence
- The Pearl Sequence
- Run your own “Deep Dive Virtual Retreat”
The Art of Contemplation
The Epiphany Experience
The Seven Sacred Seals
The Siddhi Palm Mudras
Seven Days of Grace
The Dream Arc (see additional requirements here)
The Delta* (with additional Delta Guides module)

Please keep your official Gene Keys Guides promotions, services, and events related to the available courses listed above. If you have a specific question or proposal, you may contact publishing@genekeys.com

*For those interested in taking The Delta Programme out into the world, additional pre-requisites are required. Click here to learn more

Courses not available for use

The following courses are currently in development or under review and are currently ineligible for Guides to promote through their own services or events at this time. If these additional courses become available for Guides to use or promote, we will inform you via email and update this list.

The Star Pearl
Dare to be Divine (this course is being updated!)
55 Freedom Day / Freedom Retreat
The Rings of Revelation (Codon Rings)
The Star of Consciousness (Delta Part 2)
The Green Lore
The Emerald Path
The Sage Lines
The Codes of Chemistry
The Crystal Alphabet
The Master Numbers

Please refrain from using these courses in your promotional services and events until the course has been officially cleared for use by Guides. If you have a specific question or proposal, you may contact publishing@genekeys.com

Using Copyrighted Materials

Excerpts & Quotes

When quoting any published material, indicate what text is a quote and provide the name of the author and/or source
Excerpts should remain under one paragraph of text length and still have correct citation included for the source material
All quotes and excerpts taken from the main Gene Keys book – Unlocking the Higher Purpose Hidden in your DNA must have prior permission from publishing@genekeys.com prior to use.

Sharing Published Files

Though we are aware that PDF versions of copyrighted materials, such as PDF versions of the Gene Keys book, are available on the internet, Guides are not permitted to share these published files within their professional services or offerings. This is a violation of copyright law and is not honoring the source author.
Marketing materials are provided for each Gene Keys course and may be used in conjunction with advertising your own Guides offering as long as your offering links back to the original course materials (either through your affiliate link or bundled products from the wholesale shop)
Private course materials (slides, graphs, charts, audio files, etc) can be shared in the context of a Guide’s offering as long as they are properly credited to the author or course, follow the branding guidelines and honour the source teachings through affiliate links or bundled wholesale products.
Private course materials should never be posted on public platforms without expressed permission.
Free Gene Keys resources may be shared widely, with proper credit to the original source material. (We recommend you add your affiliate referral ID to earn revenue when sharing free GK resources on your own platform)

Publishing Licenses & Intellectual Property Rights

The Gene Keys book is under Watkins Publishing and requires specific licensing agreements with this company.
All other genekeys.com course materials and books are under Gene Keys Publishing.
If you incorporate any other media, text, or teachings into your Guides Offering, you warrant that you have the appropriate license agreement and your work does not infringe the intellectual property rights of any third parties.
Contact publishing@genekeys.com for additional information if you are requesting to use the term ‘genekeys’ in the URL, email address or social media handle.
For specific licensing questions please reach out to pubishing@genekeys.com, including the creation of any standalone product, printed or digital.

Paid Advertisment Policy

Policy on the use of Google AdWords, Facebook Ads, etc.

At this time Gene Keys Ltd. does not use paid advertising and does not promote the use of paid advertising for Gene Keys-specific products except under approved promotional campaigns.
We do not authorise any affiliate to pay for advertising using the specific keywords ‘Gene Keys’ or product names under the Gene Keys Publishing trademarks. If you are interested in using paid advertisements for your promotional campaign, please contact affiliates@genekeys.com with your proposal for our team to review.

Additional Information

General Disclaimer Example

This session is a personal journey of self-exploration, using a contemplative practice. As your Guide, I am fully responsible for running this Profile session, Study group, Workshop, Retreat or Event, and any guidance or support I am giving you is to assist your own journey of self-discovery. I too remain a student of Gene Keys and I am neither a teacher nor a trainer. Your participation in this session is your acceptance that I do not provide any type of psychological, therapeutic support or other professional advice. You accept that you are fully responsible for your own well-being, choices and actions. I shall not be liable for any physical, psychological, emotional, financial, or commercial decisions or damages you may incur after attending this event. However, if I provide any professional therapy for which I have credentials, such is covered by my own professional license, certification and insurance. Any information or data shared with me prior or during the sessions, or any events, is in strict confidence and will not be shared, published or otherwise used for my or anyone else’s benefit or be stored or filed in any system against your expressed wishes.

Branding Resources & Marketing Materials

Guides Branding Resources & Marketing Materials are being updated.
Thank you for your patience and understanding.

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